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Fundamentals of World Regional Geography 4th Edition

$67.50

Cengage Learning’s FUNDAMENTALS OF WORLD REGIONAL GEOGRAPHY brings course concepts to life with interactive learning, study, and exam preparation tools along with comprehensive text content for one semester/quarter courses. Whether you use a traditional printed text or all digital MindTap alternative, it’s never been easier to better understand the eight world regions, including the historical, cultural, economic, political, and physical aspects that create regional unity, give them personality, and make them newsworthy.

About the Author

Joseph J. Hobbs received his B.A. at the University of California Santa Cruz in 1978 and his M.A and Ph.D. at the University of Texas-Austin in 1980 and 1986. He is a professor at the University of Missouri-Columbia, and a geographer of the Middle East with many years of field research on biogeography and Bedouin peoples in the deserts of Egypt. Hobbs’s interests in the region grew from a boyhood lived in Saudi Arabia and India. His research in Egypt has been supported by Fulbright fellowships, the American Council of Learned Societies, the American Research Center in Egypt, and the National Geographic Society Committee for Research and Exploration. He served as the team leader of the Bedouin Support Program, a component of the St. Katherine National Park project in Egypt’s Sinai Peninsula. His current research interests are indigenous peoples participation in protected areas in the Middle East, Southeast Asia, and Central America; human uses of caves worldwide; and the global narcotics trade. He is the author of BEDOUIN LIFE IN THE EGYPTIAN WILDERNESS and MOUNT SINAI (both University of Texas Press), co-author of THE BIRDS OF EGYPT (Oxford University Press), and co-editor of DANGEROUS HARVEST: DRUG PLANTS AND THE TRANSFORMATION OF INDIGENOUS LANDSCAPES (Oxford). He teaches graduate and undergraduate courses in world regional geography, environmental geography, the geography of the Middle East, the geography of caves, the geography of global current events, the geographies of drugs and terrorism, and a field course on the ancient Maya geography of Belize. He has received the University of Missouri’s highest teaching award, the Kemper Fellowship. In summers from 1984 to 1999, he led “adventure travel” tours to remote areas in Latin America, Africa, the Indian Ocean, Asia, Europe, and the High Arctic. Hobbs lives in Missouri with his wife Cindy, daughters Katherine and Lily, and an animal menagerie.

Effective Human Relations: Interpersonal And Organizational Applications 13th Edition

$73.20

Master the human relation skills you need to become successful in today’s workplace with one of the most widely used human relations texts available. EFFECTIVE HUMAN RELATIONS incorporates hundreds of examples of real human relations issues and practices in successful companies. This comprehensive 13th edition explores goal- setting, the root causes of negative attitudes, the use of “personal branding” and social media in the job market, emotional intelligence, positive psychology and happiness, and how companies create a dynamic company cultures. Self-assessments and self-development opportunities throughout the book teach you to assume responsibility for improving your personal skills and competencies. This text will help you gain the insights, knowledge and relationship skills you need to deal successfully with the wide range of people-related challenges in business today. It is a text you can continue to refer to throughout your life!

About the Author

Barry L. Reece is professor emeritus at Virginia Polytechnic Institute and State University. Prior to this, he was on the faculty at the University of Northern Iowa. He received his Ed.D. from the University of Nebraska. Dr. Reece has been actively involved in teaching, research, consulting, and designing training programs throughout his career. He has conducted more than 500 workshops and seminars devoted to leadership, human relations, communications, sales, customer service, and small business operations. He received the Excellence in Teaching Award for classroom teaching at Virginia Tech and the Trainer of the Year Award presented by the Valleys of Virginia Chapter of the American Society for Training and Development. Dr. Reece has contributed to numerous journals and is author or co-author of six college textbooks that have been through a total of 41 editions. He has served as a consultant to Lowe’s Companies, Inc., Wachovia Corporation, WLR Foods, Kinney Shoe Corporation, and numerous other profit and not-for-profit organizations. Monique Reece is an adjunct professor at the Institute for Leadership and Organizational Performance at the University of Denver. She has also served as an Executive Education faculty member at the Daniels College of Business, University of Denver, and online faculty for Colorado State University. Monique has more than 25 years of teaching, training and executive management experience working with both Fortune 500 companies and fast-growing entrepreneurial businesses. She is the founder of MarketSmarter, a consulting and training firm that helps companies improve marketing, business strategy and organizational culture to inspire innovation, employee commitment and customer loyalty. Monique is the creator a program that has taught hundreds of CEOs, marketers, sales professionals, and entrepreneurs how to develop growth strategies and marketing plans. She formerly served as Executive Vice President at Jones Knowledge and as Director of Global Market Development and Corporate Planning at Avaya. Monique is the author of REAL-TIME MARKETING FOR BUSINESS GROWTH: HOW TO USE SOCIAL MEDIA, MEASURE MARKETING AND CREATE A CULTURE OF EXECUTION, coauthor of MARKET SMARTER, NOT HARDER, and a former columnist for The Denver Business Journal. She currently serves on the Chief Marketing Officer Council (CMO) Academic Liaison Board.

Social Media Marketing: A Strategic Approach 2nd Edition

$60.00

Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today’s best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media.

About the Author

Mary Lou Roberts has been a tenured professor of marketing at the University of Massachusetts and held a number of administrative positions there, including Director of Development. She currently teaches Internet Marketing to a global cadre of students at the Harvard University Extension School. Dr. Roberts earned her Ph.D. in marketing from the University of Michigan. She is senior author of DIRECT MARKETING MANAGEMENT, 2E, available on her website at www.marylouroberts.info. She has published extensively in marketing journals throughout the U.S. and Europe. Dr. Roberts is a frequent presenter for both professional and academic marketing organizations and has consulted and provided planning services and management training programs for a wide variety of corporations and non-profit organizations. She has been an active member of many professional organizations and has served on a number of their boards. Melissa S. Barker is a digital marketing consultant and public speaker, currently working with Puppet Labs and Gates NextGen Open Source Courseware Grant. She has co-authored five leading-edge textbooks, including the best-selling INTERNET RESEARCH ILLUSTRATED and the popular SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH. Ms. Barker created the first accredited social media marketing certificate in Washington State. She also developed and teaches the certificate’s core courses for Spokane Falls Community College, which include marketing, social media marketing, search engine marketing, and social media strategic planning courses. Ms. Barker is pursuing an M.B.A. at Willamette University. She received her undergraduate education at Gonzaga University, graduating with a B.A. in public relations and advertising. She has held key roles in digital marketing management at Siber Systems, Own Point of Sale, Integra Telecom, Jive Software, and Oregon Public Broadcasting. She has established herself as an authority on LinkedIn. In addition, she is a sought after speaker at conferences such as InnoTech and ITEXPO. For more information about Ms. Barker, visit: www.linkedin.com/in/melissasbarker. Debra Zahay is Professor and Department Chair at St. Edward’s University. Austin, Texas. She holds A Ph.D. in Marketing from the University of Illinois, an M.A. in Management from Northwestern University in Evanston, Illinois, a J.D. from Loyola University in Chicago and her undergraduate degree from Washington University in St. Louis. Dr. Zahay researches how firms can facilitate customer relationships, particularly using customer information. Her current and recent research topics include customer information management for competitive advantage; information use in new product development and, particularly, crowd-sourcing; data warehousing in CRM environments; email personalization and other aspects of interactive marketing. Some of the journals in which she has published include Journal of Product Innovation Management, Decision Sciences, Industrial Marketing Management, Journal of Advertising Research, Journal of Business and Industrial Marketing, Journal of Interactive Marketing, Interactive Marketing, Journal of Database Marketing, and in the working paper series for the Marketing Science Institute. She has presented her work at numerous academic and practitioner conferences. Dr. Zahay’s prior teaching experiences include North Carolina State University in Raleigh, North Carolina, and DePaul University in Chicago, Illinois. Dr. Zahay has been the President of her own database and relationship management consulting firm since 1993 and has extensive experience helping companies identify and develop customer relationships. Her prior business experience includes senior marketing management responsibilities at MCI Telecommunications and Dun & Bradstreet. She has also served as a Vice President on the Executive Board of the Chicago American Marketing Association and currently serves on the Board of the Chicago Association of Direct Marketing. Nicholas F. Bormann holds a Ph.D. in economics at George Mason University). He received his undergraduate education at Gonzaga University, graduating with a B.S. in economics and a B.A. in political science, with a concentration in women’s/gender studies. Dr. Bormann is a two-time recipient of the Albert Mann Award for intercollegiate policy debate and qualified for the National Debate Tournament four times, advancing to elimination rounds twice. A member of Omicron Delta Epsilon, the economics honor society, his 2010 paper on the effect of state minimum wage laws on unemployment was presented at the Spokane Intercollegiate Research Conference. For more information about Dr. Bormann, visit: www.linkedin.com/in/nfbormann. Donald I. Barker has authored, coauthored, and contributed to 40 cutting-edge and best-selling textbooks on subjects ranging from computer operating systems and expert systems to Internet research and social media marketing. Mr. Barker holds an M.B.A. from Eastern Washington University. As an assistant professor of information systems at Gonzaga University, he was honored with the Best Theoretical Paper Award by the International Business Schools Computer Users Group Annual North American Conference. He also received several Jepson Scholarship Awards for notable publications in the field of artificial intelligence. As senior editor of PC AI Magazine, he wrote popular columns for the magazine and BotSpot.com. For more information about Mr. Barker, visit: www.linkedin.com/in/donaldibarker.

Principles of Information Security 5th Edition

$68.60

Specifically oriented to the needs of information systems students, Principles Of Information Security, 5e delivers the latest technology and developments from the field. Taking a managerial approach, this market-leading introductory book teaches all the aspects of information security – not just the technical control perspective. It provides a broad review of the entire field of information security, background on many related elements, and enough detail to facilitate understanding of the topic. It covers the terminology of the field, the history of the discipline, and an overview of how to manage an information security program. Current and relevant, the fifth edition includes the latest practices, fresh examples, updated material on technical security controls, emerging legislative issues, new coverage of digital forensics, and hands-on application of ethical issues in IS security. It is the ultimate resource for future business decision-makers.

About the Author

Herbert Mattord, Ph.D., CISM, CISSP completed 24 years of IT industry experience as an application developer, database administrator, project manager, and information security practitioner before joining the faculty at Kennesaw State University, where he is Assistant Chair of the Department of Information Systems and Associate Professor of Information Security and Assurance program. Dr. Mattord currently teaches graduate and undergraduate courses in Information Security & Assurance as well as Information Systems. He and Michael Whitman are the authors of Principles of Information Security, 5th Ed, Management of Information Security, 5th Ed, Readings and Cases in the Management of Information Security, Principles of Incident Response and Disaster Recovery, 2nd Ed, The Guide to Network Security, and The Hands-On Information Security Lab Manual, 4th Ed all from Cengage Learning. Dr. Mattord is an active researcher and author in Information Security Management and related topics. He has published articles in the Information Resources Management Journal, Journal of Information Security Education, the Journal of Executive Education, and the International Journal of Interdisciplinary Telecommunications and Networking. Dr. Mattord is a member of the Information Systems Security Association, ISACA, and the Association for Information Systems. During his career as an IT practitioner, Dr. Mattord was an adjunct professor at Kennesaw State University, Southern Polytechnic State University in Marietta, Georgia, Austin Community College in Austin, Texas, and Texas State University: San Marcos. He was formerly the Manager of Corporate Information Technology Security at Georgia-Pacific Corporation, where much of the practical knowledge found in this and other textbooks was acquired. Michael Whitman, Ph.D., CISM, CISSP is a Professor of Information Security at Kennesaw State University, Kennesaw, Georgia, where he is also the Executive Director of the KSU/Coles College of Business Center for Information Security Education. In 2004, 2007, 2012 and 2015, under his direction the Center for Information Security Education spearheaded KSU’s successful bid for the prestigious National Center of Academic Excellence recognitions (CAE/IAE and CAE IA/CD) awarded by the Department of Homeland Security and the National Security Agency. Dr. Whitman is also the Editor-in-Chief of the Information Security Education Journal, and Director of the Southeast Collegiate Cyber Defense Competition. Dr. Whitman is an active researcher and author in Information Security Policy, Threats, and Curriculum Development, as well as Ethical Computing. He currently teaches graduate and undergraduate courses in Information Security. Dr. Whitman has several information security textbooks currently in print – Principles of Information Security, 5th Ed., Management of Information Security, 5th Ed., Readings and Cases in the Management of Information Security, Volumes I and II, The Hands-On Information Security Lab Manual, 4th Ed., Principles of Incident Response and Disaster Recovery, 2nd Ed., The Guide to Network Security and The Guide to Firewalls and Network Security, 3rd Ed. all from Cengage Learning. He has published articles in Information Systems Research, the Communications of the ACM, the Journal of International Business Studies, Information and Management, and the Journal of Computer Information Systems. Dr. Whitman is a member of the Association for Computing Machinery, the Information Systems Security Association, ISACA and the Association for Information Systems. Prior to coming to academia, Dr. Whitman was an officer in the U.S. Army, where he had the responsibilities of ADPSSO (Automated Data Processing System Security Officer).