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Introduction to Chemical Engineering Thermodynamics presents comprehensive coverage of the subject of thermodynamics from a chemical engineering viewpoint. The text provides a thorough exposition of the principles of thermodynamics, and details their application to chemical processes. The content is structured to alternate between the development of thermodynamic principles and the correlation and use of thermodynamic properties as well as between theory and applications. The chapters are written in a clear, logically organized manner, and contain an abundance of realistic problems, examples, and illustrations to help students understand complex concepts. New ideas, terms, and symbols constantly challenge the readers to think and encourage them to apply this fundamental body of knowledge to the solution of practical problems.McGraw-Hill Education’s Connect, is also available as an optional, add on item. Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, how they need it, so that class time is more effective. Connect allows the professor to assign homework, quizzes, and tests easily and automatically grades and records the scores of the student’s work. Problems are randomized to prevent sharing of answers an may also have a “multi-step solution” which helps move the students’ learning along if they experience difficulty.
Cachon 1e is designed for undergraduate students taking an introductory course in operations management. This text will share many of the strengths of Matching Supply with Demand: An Introduction to Operations Management (3e). Operations Management by Cachon comprehensively spans the relevant domain of topics, is accessible to a typical undergraduate student (i.e., limited real world business experience), incorporates the latest research and knowledge, and provides thorough pedagogical support for instructors along with innovative learning support for students. Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.
Financial and Managerial Accounting: The Basis for Business Decisions continues to offer a solid foundation for students who are learning basic accounting concepts. Known for giving equal weight to financial and managerial topics, the authors emphasize the need for a strong foundation in both aspects of accounting. Hallmarks of the text – including the solid Accounting Cycle Presentation, managerial decision making, relevant pedagogy, and high quality, end-of-chapter material-have been updated throughout the book.
Zeithaml’s Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.
New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. The longer cases have been removed from the 7e. View Table of Contents and Features below for more information.
To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch’s Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors’ extensive research in advertising, consumer behavior, communications, marketing, sales promotion, and other fields to give students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies.
In addition to thorough coverage of advertising, Belch’s eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, product placement and integration, and publicity/public relations, with emphasis on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.
Work and Careers in the 21st Century (3rd Edition) is more than an introductory text to complement the lectures of a basic course in career management and development for university students.
Introducing… Public Finance, 10th Global Edition, by Harvey S. Rosen and Ted Gayer Rosen and Gayer’s Public Finance provides the economic tools necessary to analyze government expenditure and tax policies and, along the way, takes students to the frontiers of current research and policy. While the information presented is cutting edge and reflects the work of economists currently active in the field, the approach makes the text accessible to undergraduates whose only prior exposure to economics is at the introductory level. The authors’ years of policy experience have convinced them that modern public finance provides a practical and invaluable framework for thinking about policy issues. The goal is simple: to emphasize the links between sound economics and the analysis of real-world policy problems. Enhancements and key features for this new Global Edition include: New Policy Perspectives introduce relevant and engaging examples of international policy so students can extend their understanding of theory to policymaking across the globe. New Empirical Evidence applications provide students with real-world examples that are relevant to them, from case studies about Sweden and China to global examples that compare experiences between countries. Updated end-of-chapter questions broaden critical thinking, encouraging students to apply their knowledge to international and comparative examples. The results of econometric models are used to help students understand how expenditure and tax policies affect individual behavior and how governments set policies. Integrated theory and analysis: Institutional, theoretical, and empirical material is interwoven to provide students with a clear and coherent view of how government spending and taxation relate to economic theory. Current research is presented alongside discussion of methodological and substantive controversies. The approach is modern, theoretical, and empirical, and shared by most active economists. Institutional and legal settings are described in detail, and the links between economic analysis and current political issues are emphasized. This Global Edition has been adapted to meet the needs of courses outside of the United States and does not align with the instructor and student resources available with the US edition.