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Abnormal Psychology 7th Edition

$70.00

The seventh edition of Susan Nolen-Hoeksema’s Abnormal Psychology continues her mission to create a program that blends the most contemporary research on psychological disorders with compassion for those who live with these disorders.Abnormal Psychology personalizes the human experience, while helping students think critically and apply their knowledge through activities in McGraw-Hill Education s digital learning platform, Connect. Connect for Abnormal Psychology includes the only adaptive reading experience on the market, McGraw-Hill Education SmartBook , as well as new Interactive Case Studies and the Faces of Abnormal Psychology video program.

AC1101 Accounting I

$50.60

Your lecturer has developed this customised textbook in conjunction with McGraw-Hill to provide you with the exact resources you need for your subject.

A McGraw-Hill Custom Publication is:

  • Complied by your lecturer to contain precisely the content required for your course and eliminate unnecessary chapters you will not need or use
  • A high quality textbook consisting of the very best content from McGraw-Hill’s extensive database, special readings, assignments or your lecturer’s own material
  • A practical course resource designed to help you to get results in completing readings, assignments and homework or studying for quizzes, tests and exams
  • Produced with McGraw-Hill’s commitment to offer fast, affordable and effective solutions for all your course needs that meet the highest editorial, production and services standards.

Advanced Financial Accounting (An IFRS Standards Approach) 3rd Edition

$62.00

This book is a suitable text for both accounting students in universities and candidates sitting for accounting professional examinations. It also serves as a useful reference for accounting practitioners who are keen to keep up to date with the IFRS Standards that are featured in this text. It presents the accounting issues clearly, illustrates the application of the IFRS Standards systematically and explains the process thoroughly.

This new edition builds upon the success of the previous two editions through its emphasis on explanations and illustrative examples to help students understand complex accounting rules. It deals with the complexity of accounting issues head on and explains integrated problems that involve the application of more than one IFRS Standard. There are new end-of-chapter questions, impactful diagrams, flowcharts, concept maps and many other features as explained in the Preface of this book.

New Features:
New content and expanded coverage in the following areas:
-Change in ownership interests relating to associates
-Business combinations achieved through common control
-Accounting classification and measurement and hedge accounting under IFRS 9
-Disposals of foreign operations
-Multi-level consolidation with step-by-step explanations
-Change in ownership interests relating to subsidiaries with and without change of control with full-length comprehensive examples
-Joint arrangements
-Expected credit loss under IFRS 9

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Advertising and Promotion 11th International Edition

$139.00 $81.00

To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch’s Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors’ extensive research in advertising, consumer behavior, communications, marketing, sales promotion, and other fields to give students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies.

In addition to thorough coverage of advertising, Belch’s eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, product placement and integration, and publicity/public relations, with emphasis on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.

Advertising and Promotion An IntegratedMarketing Communications Perspective 10th Global Edition

$71.20

We are pleased to present this Global Edition, which has been developed specifically to meet the needs of international advertising students. In this 10th edition, Belch/Belch introduces students to the fast-changing field of advertising and promotion. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations’ promotional programs than just advertising. The changes happening in the world of advertising are leading marketers and their agencies to approach advertising and promotion from an integrated marketing communications (IMC) perspective, which calls for a “big picture” approach to planning marketing and promotion programs and coordinating the various communication functions. To understand the role of advertising and promotion in today’s business world, one must recognize how a firm can use all the promotional tools to communicate with its customers. This 10th edition, with its integrated marketing communications perspective (the theme of the text), catapults the reader into the business practices of the 21st century. This Global Edition has been adapted to meet the needs of courses outside the United States and does not align with the instructor and student resources available with the U.S. edition.

About the Author

ABOUT THE AUTHORS George E. Belch is professor of marketing and chair of the marketing department at San Diego State University, where he teaches integrated marketing communications, strategic marketing planning, and consumer/customer behavior. He received his PhD in marketing from the University of California, Los Angeles. His research interests are in the area of consumer processing of advertising information as well as managerial aspects of integrated marketing communications. He has authored or coauthored more than 30 articles in leading academic journals and proceedings. Michael (Mickey) A. Belch is a professor of marketing at San Diego State University and is also co- director of the Centre for Integrated Marketing Communications at San Diego State. He received his undergraduate degree from Penn State University, his MBA from Drexel University, and his PhD from the University of Pittsburgh. He is the author or coauthor of more than 50 articles in academic journals and proceedings in the areas of advertising, consumer behavior, and international marketing.

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Aircraft Maintenance and Repair 7th Edition

This in-depth guide provides all of the up-to-date information needed to perform return-to-service-quality aircraft maintenance and pass FAA Certification Aircraft Maintenance and Repair, Seventh Edition is an essential resource for aviation maintenance students and professionals. It also serves as an exam guide for those preparing for the FAA Airframe and Powerplant certification. Featuring coverage of the latest technologies, this book is ideal for airframe and powerplant mechanics, maintenance managers, liaison engineers, and anyone preparing for these professions. A Student Study Guide parallels the text and provides fill-in-the-blank questions that identify key terms, demonstrates applications of mathematical relationships, and validates learning progress by offering multiple-choice questions. Covers modern aircraft developed since the last revision, such as the Boeing 787, Airbus A-380, modern corporate jets, and new light aircraft Discusses new chemicals and precautions related to composite materials Includes current FAA regulations and requirements Features an eight-page color insert Applies to FAA Airframe and Powerplant certification required to perform and approve aircraft maintenance Addresses the newest maintenance and repair tools and techniques developed for aircraft over the past decade

About the Author

Michael Kroes is an aviation practitioner and educator and has more than 35 years of experience in the field. He holds or has held several FAA certifications, including an Airframe & Powerplant Certificate, Inspection Authorization, Designated Mechanic Examiner, Designated Engineering Authority, and a Commercial Pilot’s License. Professor Kroes has worked for some of the top aviation companies, including Raytheon and Allied Signal, and spent 25 years as a professor and Department Head at Purdue University. Recognized as a leading expert on FAA technician certification, he authored a comprehensive study funded by the FAA. This study was used to develop new FAA technician certification content and guidelines. Dr. Ronald Sterkenburg is a professor at the Aviation Technology Department at Purdue University. He is a certificated Airframe & Powerplant mechanic (A & P), holds an Inspector Authorization (IA), and performs the duties as a Designated Mechanic Examiner. Dr. Sterkenburg’s main research interests are in advanced composite materials for aerospace vehicles. He has published many articles, book chapters, and books on all types of aviation maintenance topics.

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Algorithms

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An Introduction to Critical and Creative Thinking

$44.90

An Introduction to Critical and Creative Thinking aims at equipping you with 21st Century key life skills that will drive your future employability, promotion and career success. These are required for effective reasoning, writing and decision-making in changing, evolving environments. You give reasons for what you do and think everyday. You argue. You often argue about things that matter to you. For example you might argue that you are the best candidate for promotion, about whether your company should invest in China, about the best way to help friend or about what the right thing to do is in an ethical dilemma. The list is up to you. If you work your way carefully through this book you will become better at reasoning both in terms of understanding and clarifying other peoples’ arguments and also at producing common but often seductive mistakes in reasoning and so be empowered to avoid making these mistakes yourself. Your writing and oral presentations will improve and you will hone your ability to define crucial terms in argument, debate and discussion. As this book is specifically written with everyday language considerations in mind, it is a valuable tool for everyone to understand, evaluate and construct arguments in ordinary language.

Applying Cultural Anthropology: An Introductory Reader 9th Edition

$114.80
The ninth edition of “Applying Anthropology: An Introductory Reader” is a collection of articles that provide compelling examples of applied research in cultural anthropology. In this age of globalization and increased cultural intolerance, the basic messages of public anthropology are more important than ever. This new edition offers ten new readings that refer to contemporary social issues such as religious belief, work and family, social class, food production, relationships, consumerism, the effects of climate change on culture, and globalization.

About the Author

Aaron Podolefsky is Provost and Vice President for Academic at the University of Northern Iowa, where he also served eight years as Dean of the College of Social and Behavioral Sciences. He received his Ph.D. in Anthropology from the State University of New York at Stony Brook and also holds degrees in Liberal Studies and Mathematics. He has authored books on law in Papua New Guinea and crime prevention in urban America. Peter J. Brown is a Professor of Anthropology at Emory University, where he also holds a faculty position in the Rollins School of Public Health. He is currently director of Emory’s Center for the Study of Health, Culture and Society. He has served as an officer in the Society for Medical Anthropology and was Editor-in-Chief of the journal Medical Anthropology for nine years. He has done research on a variety of topics, including malaria, tuberculosis, obesity, Alzheimer’s disease, male gender and health, and the history of international health policy. He has been the recipient of three teaching awards. He has co-edited The Anthropology of Infectious Disease (with Marcia Inhorn) as well as the textbooks Applying Anthropology (sixth edition) and Applying Cultural Anthropology (fifth edition) (both with Aaron Podolefsky.

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Auditing and Assurance Services 3rd International Edition

Auditing & Assurance Services, Third International Edition, takes a truly international approach to auditing and reflects the most current auditing approaches by the major international audit firms and the most recent International Financial Reporting Standards (IFRSs), International Standards on Auditing (ISAs), other IAASB standards and the IESBA Code of Ethics for Professional Accountants.

About the Author

Aasmund Eilifsen is Professor in the Department of Accounting, Auditing and Law at the NorwegianSchool of Economics. William F. Messier Jr. is the Kenneth and Tracy Knauss Professor of Accounting at the University of Nevada, Las Vegas and the PricewaterhouseCoopers Professor II at the Norwegian School of Economics and Business Administration. Steven M. Glover is the Mary & Ellis Professor of Accounting at the Marriott School of Management, Brigham Young University. Douglas F. Prawitt is the Glen Ardis Professor of Accountancy at the Marriott School of Management, Brigham Young University.

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Basic Econometrics 5th International Edition

$70.00

Gujarati and Porter’s Basic Econometrics provides an elementary but comprehensive introduction to econometrics without resorting to matrix algebra, calculus, or statistics beyond the elementary level. With the addition of over 100 new data sets, as well as significantly updated research and examples, the Fifth Edition responds to important developments in the theory and practice of econometrics. Basic Econometrics is widely used by students of all fields as the expanded topics and concrete applications throughout the text apply to a broad range of studies.

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Basic Statistics for Business and Economics 8th International Edition

The 8th edition of Lind/Marchal/Wathen: “Basic Statistics for Business and Economics”, is a step-by-step approach that enhances student performance, accelerates preparedness and improves motivation for the student taking a business statistics course. The main objective of the text is to provide students majoring in all fields of business administration with an introductory survey of the many applications of descriptive and inferential statistics. The relevant approach taken in this text relates to the college students today as they will receive the information that is important to them in this class as well as their future careers. Understanding the concepts, seeing and doing plenty of examples and exercises, and comprehending the application of statistical methods in business and economics are the focus of this book.

Revision of Learning Objectives: The learning objectives have been revised to be more specific while the authors have added new ones, identified them in the margin, and keyed them directly to sections within the chapter.

  • New Examples: The new examples include more variables and more observations. It presents a realistic business situation. It is also used later in the text.
  • New Sections: New sections have been added in various chapters:
  • Chapter 9 has been reorganized to make it more teachable and improve the flow of the topics.
  • Chapter 13 has been reorganized and includes a test of hypothesis for the slope of the regression coefficient.
  • Chapter 15 now includes a graphic test for normality and the chisquare test for normality.
  • Excel 2010: New exercises and examples use Excel 2010 screenshots and the latest version of Minitab.
  • There are new Excel 2010 software commands and updated Minitab commands at the ends of chapters.
  • New Data and Exercises
  • Exercises have been reviewed within and at the ends of the chapters. We have added many new or revised exercises throughout. You can still find and assign your favorites that have worked well, or you can introduce fresh examples.
  • The exercises that contain data files are identified by an icon for easy identification.
  • The Data Exercises at the end of each chapter have been revised.
  • The baseball data has been updated to the most current completed season,2010. A new business application has been added that refers to the use and maintenance of the school bus fleet of the Buena School District.
  • Chapter Learning Objectives: Each chapter begins with a set of learning objectives designed to provide focus for the chapter and motivate student learning. These objectives, located in the margins next to the topic, indicate what the student should be able to do after completing the chapter.
  • Introduction to the Topic: Each chapter starts with a review of the important concepts of the previous chapter and provides a link to the material in the current chapter.
  • Example/Solution: After important concepts are introduced, a solved example is given to provide a how-to illustration for students and to show a relevant business or economics-based application that helps answer the question, “What will I use this for?” All examples provide a realistic scenario or application and make the math size and scale reasonable for introductory students.
  • Self-Reviews: Self-Reviews are interspersed throughout each chapter and closely patterned after the preceding Examples. They help students monitor their progress and provide immediate reinforcement for that particular technique.
  • Statistics in Action: Statistics in Action articles are scattered throughout the text, usually about two per chapter. They provide unique and interesting applications and historical insights in the field of statistics.
  • Chapter Exercises: The end-of-chapter exercises are the most challenging and integrate the chapter concepts. The answers and worked-out solutions for all odd-numbered exercises appear at the end of the text. For exercises with more than 20 observations, the data can be found on the text’s website. These files are formatted so that they can be opened in Excel and Minitab.
  • Data Set Exercises: The last several exercises at the end of each chapter are based on three large data sets. These data sets are printed in Appendix A in the text and are also on the text’s website. These data sets present the students with real-world and more complex applications.
  • Practice Test: The Practice Test that appears at the end of each chapteris intended to give students an idea of content that might appear on a test and how the test might be structured. The Practice Test includes both objective questions and problems covering the material studied in the chapter.
Table of Contents

1. What is Statistics?

2. Describing Data: Frequency Tables, Frequency Distributions and Graphic Presentations

3. Describing Data: Numerical Measures

4. Describing Data: Displaying and Exploring Data

5. A Survey of Probability Concepts

6. Discrete Probability Distributions

7. Continuous Probability Distributions

8. Sampling Methods and the Central Limit Theorem

9. Estimation and Confidence Intervals

10. One-Sample Tests of Hypothesis

11.Two Samples Tests of Hypothesis

12. Analysis of Variance

13. Correlation and Linear Regression

14. Multiple Regression and Correlation Analysis

15. Nonparametric Methods: Goodness-of-Fit Tests

Appendices: Data Sets, Tables, Answers

Answers to Odd-Numbered Chapter Exercises and Chapter Tests

Index

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Biology 13th International Student Edition

$91.50 $78.00

THE MADER/WINDELSPECHT STORY…The thirteenth edition of Biology is a traditional, comprehensive introductory biology textbook, with coverage from Cell Structure and Function to the Conservation of Biodiversity. The book, which centers on the evolution and diversity of organisms, is appropriate for any one- or two-semester biology course.Biology, Thirteenth Edition uses concise, precise writing to present the material as succinctly as possible, enabling students—even non-majors—to master the foundational concepts before coming to class. “Before You Begin”, “Following the Themes”, and “Thematic Feature Readings” piece together the three major themes of the text—evolution, nature of science, and biological systems. Students are consistently engaged in these themes, revealing the interconnectedness of the major topics in biology.Sylvia Mader is an icon of science education. Her dedication to her students, coupled with her clear, concise writing-style has benefited the education of thousands of students over the past three decades. Author Michael Windelspecht has played a critical role in integrating the trusted Mader series of textbooks with digital assets to improve outcomes for students. For over ten years, Michael served as the Introductory Biology Coordinator at Appalachian State University—a program that enrolls over 4,500 non-science majors annually in online, traditional, and hybrid environments. His current interests are in the analysis of data from digital learning platforms for the development of personalized microlearning assets and next generation publication platforms.

Content

1 A View of Life
Unit 1 The Cell 
2 Basic Chemistry
3 The Chemistry of Organic Molecules
4 Cell Structure and Function
5 Membrane Structure and Function
6 Metabolism: Energy and Enzymes
7 Photosynthesis
8 Cellular Respiration
Unit 2 Genetic Basis of Life 
9 The Cell Cycle and Cellular Reproduction
10 Meiosis and Sexual Reproduction
11 Mendelian Patterns of Inheritance
12 Molecular Biology of the Gene
13 Regulation of Gene Activity
14 Biotechnology and Genomics
Unit 3 Evolution 
15 Darwin and Evolution
16 How Populations Evolve
17 Speciation and Macroevolution
18 Origin and History of Life
19 Taxonomy, Systematics, and Phylogeny
Unit 4 Microbiology and Evolution 
20 Viruses, Bacteria, and Archaea
21 Protist Evolution and Diversity
22 Fungi Evolution and Diversity
Unit 5 Plant Evolution and Biology 
23 Plant Evolution and Diversity
24 Flowering Plants: Structure and Organization
25 Flowering Plants: Nutrition and Transport
26 Flowering Plants: Control of Growth Responses
27 Flowering Plants: Reproduction
Unit 6 Animal Evolution and Diversity 
28 Invertebrate Evolution
29 Vertebrate Evolution
30 Human Evolution
Unit 7 Comparative Animal Biology
31 Animal Organization and Homeostasis
32 Circulation and Cardiovascular Systems
33 The Lymphatic and Immune Systems
34 Digestive Systems and Nutrition
35 Respiratory Systems
36 Body Fluid Regulation and Excretory Systems
37 Neurons and Nervous Systems
38 Sense Organs
39 Locomotion and Support Systems
40 Hormones and Endocrine Systems
41 Reproductive Systems
42 Animal Development
Unit 8 Behavior and Ecology 
43 Behavioral Ecology
44 Population Ecology
45 Community and Ecosystem Ecology
46 Major Ecosystems of the Biosphere
47 Conservation of Biodiversity

Biology 4th International Edition

$88.74

The previous three editions of BIOLOGY, written by Dr. Rob Brooker, Dr. Eric Widmaier, Dr. Linda Graham, and Dr. Peter Stiling, have reached thousands of students and provided them with an outstanding view of the biological world. Now, the fourth edition has gotten even better! The author team is dedicated to producing the most engaging and current text that is available for undergraduate students who are majoring in biology. The authors want students to be inspired by the field of biology and become critical thinkers. They understand the goal of a professor is to prepare students for future course work, lab experiences, and careers in the sciences. Building on the successes of the previous editions, the fourth edition reflects a focus on core competencies and provides a more learner-centered approach. The strength of an engaging and current text is improved with the addition of new pedagogical features that help develop and strengthen critical thinking skills.

Table of Contents

1 An Introduction to Biology

Unit 1 Chemistry

2 The Chemical Basis of Life I: Atoms, Molecules, and Water

3 The Chemical Basis of Life II: Organic Molecules

Unit 2 Cell

4 General Features of Cells

5 Membrane Structure, Synthesis, and Transport

6 An Introduction to Energy, Enzymes, and Metabolism

7 Cellular Respiration, Fermentation, and Secondary Metabolism

8 Photosynthesis

9 Cell Communication

10 Multicellularity

Unit 3 Genetics

11 Nucleic Acid Structure, DNA Replication, and Chromosome Structure

12 Gene Expression at the Molecular Level

13 Gene Regulation

14 Mutation, DNA Repair, and Cancer

15 The Eukaryotic Cell Cycle, Mitosis, and Meiosis

16 Simple Patterns of Inheritance

17 Complex Patterns of Inheritance

18 Genetics of Viruses and Bacteria

19 Developmental Genetics

20 Genetic Technology

21 Genomes, Proteomes, and Bioinformatics

Unit 4 Evolution

22 The Origin and History of Life

23 An Introduction to Evolution

24 Population Genetics

25 Origin of Species and Macroevolution

26 Taxonomy and Systematics

Unit 5 Diversity

27 Bacteria and Archaea

28 Protists

29 Plants and the Conquest of Land

30 The Evolution and Diversity of Modern Gymnosperms and Angiosperms

31 Fungi

32 An Introduction to Animal Diversity

33 The Invertebrates

34 The Vertebrates

Unit 6 Plants

35 An Introduction to Flowering Plant Form and Function

36 Flowering Plants: Behavior

37 Flowering Plants: Nutrition

38 Flowering Plants: Transport

39 Flowering Plants: Reproduction

Unit 7 Animals

40 Introduction to Animal Form and Function

41 Neuroscience I: Cells of the Nervous System

42 Neuroscience II: Evolution and Function of the Brain and Nervous Systems

43 Neuroscience III: Sensory Systems

44 The Muscular-Skeletal System and Locomotion

45 Nutrition, Digestion, and Absorption

46 Control of Energy Balance, Metabolic Rate, and Body Temperature

47 Circulatory Systems

48 Respiratory Systems

49 Excretory Systems and Salt and Water Balance

50 Endocrine Systems

51 Animal Reproduction

52 Animal Development

53 Immune Systems

Unit 8 Ecology

54 An Introduction to Ecology and Biomes

55 Behavioral Ecology

56 Population Ecology

57 Species Interactions

58 Community Ecology

59 Ecosystems Ecology

60 Biodiversity and Conservation Biology

Business Communication 6th International Edition

$63.50

Business Communication: Building Critical Skills was built to provide the ultimate in freedom, flexibility, and focused classroom. Broken into 30 modular chapters, this text provides topic-focused modules, allowing instructors to customize their resources piece-by-piece to best suite their course and teaching style. Each module has a strong workplace activity orientation, supporting students to build critical skills in writing, speaking, and listening. Locker/Kaczmarek is grounded in solid business communication fundamentals, and supports students to piece together what is needed to be a successful communicator for the 21st century.

Business Finance 12th Edition

$65.00

This is the 12th edition of the market-leading Business Finance, a highly regarded text that has now been around for 42 years. It takes a rigorous and authoritative coverage of major corporate finance topics, sitting at the highest level with regard to technical concepts. It is also the only wholly Australian textbook offered at this level rather than an adaptation of an international textbook.

Business Finance 12th Edition (with Access Card)

$64.60

This is the 12th edition of the market-leading Business Finance, a highly regarded text that has now been around for 42 years. It takes a rigorous and authoritative coverage of major corporate finance topics, sitting at the highest level with regard to technical concepts. It is also the only wholly Australian textbook offered at this level rather than an adaptation of an international textbook.

NEW FEATURES

*A full Connect Plus package is available with this text, featuring the end-of-chapter problems PLUS new interactive questions!
*Revision of Chapter 2 on Fisher’s Theorem, behavioural finance and increased discussion of capital budgeting.
*Categorised end-of-chapter material into basic, intermediate and advanced levels in the form of Question, Problem, Extension Exercise, differentiates questions for students of different aptitudes.
*End-of-chapter questions and problems are tagged for learning objectives, helping to reinforce key principles and the real-world applications of economic theory.

KEY FEATURES

*Each chapter is carefully structured around its learning objectives, with learning objectives highlighted throughout the text.
*Finance in Action boxes with tables, figures and new data discuss recent and historical trends in economics.
*Worked examples are integrated throughout the text, accompanied by explanations of the theories used.
*Key terms are highlighted in the text with margin definitions where they first appear, and compiled into the glossary.
* Self-test problems for students, with answers at the back of the book.

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Business Modeling with Spreadsheets: Problems, Principles and Practice 3rd Edition

This book is wholly dedicated to the art of exploratory spreadsheet modeling. Real problems that readers encounter on a day-to-day basis are presented, with the aim of helping them derive applicable principles and link principles to practice.

Users of this book will find it a refreshing learning guide and handy reference resource. It offers 101 spreadsheet exercises and tools, including a chapter featuring another 101 business challenges that readers can practice as modeling projects. Introduced for the first time in this third edition is a set of Discovery Points, 46 in total. They are included to enlighten readers and instructors on the underlying exploratory thinking employed in the exercises.

Though the book can be used with different versions of Microsoft Excel, LibreOffice and OpenOffice Calc, and other spreadsheet application software, this edition only presents Excel 2010-13 spreadsheet features and functions, and Visual Basic for Application in its appendices.

The notes for older Excel versions, and OpenOffice Calc and Basic from the earlier editions, and the newly added LibreOffice Calc and Basic are now found in a new Online Learning Center that accompanies this book. Completed spreadsheet workbooks in the different spreadsheet versions are also provided there.

This way, the book should remain helpful for any person, whether a novice, beginner, or expert, to learn business modeling using basic and advanced spreadsheet features, as well as macro programming.

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Chemistry in Context 8th International Edition

$90.00

Following in the tradition of the first seven editions, the goal of this successful, issues-based textbook, Chemistry in Context, is to establish chemical principles on a need-to-know basis for non-science majors, enabling them to learn chemistry in the context of their own lives and significant issues facing science and the world. The non-traditional approach of Chemistry in Context reflects today’s technological issues and the chemistry principles within them. Global warming, alternate fuels, nutrition, and genetic engineering are examples of issues that are covered in Chemistry in Context.