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For undergraduate and graduate courses in marketing management. The gold standard for today’s marketing management student.Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. MyMarketingLab (TM) not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
For introductory courses in Financial Accounting. A User-Focused Approach and Solid Foundation in the Construction and Analysis of Financial Statements for Use in Future Courses and CareersFinancial Accounting: International Financial Reporting Standards (IFRS) continues to give readers a solid foundation in the fundamentals of accounting and the basics of financial statements under IFRS, and then builds upon that foundation to offer more advanced and challenging concepts and problems. This approach helps students to better understand the meaning and relevance of financial information and develop the skills needed to analyze financial information in both their courses and careers. Written in a manner suitable for accounting and non-accounting majors, the Eleventh Edition, Global Edition, is the ideal text for a first course in financial accounting with a focus on IFRS. With its long-standing reputation in the marketplace for being easy to read and understand, this text drives home fundamental concepts in a reader-friendly way without adding unnecessary complexity. While maintaining the hallmark features of accuracy, readability, and ease of understanding, this Global Edition includes updated explanations, coverage, new real-world examples, and most importantly, updates to the Conceptual Framework. Pearson MyLabTM Accounting not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
Intended for algebra-based introductory physics courses. Built from the ground up for optimal learning; refined to help students focus on the big picture. Building on the research-proven instructional techniques introduced in Knight’s Physics for Scientists and Engineers, College Physics: A Strategic Approach sets a new standard for algebra-based introductory physics-gaining widespread critical acclaim from professors and students alike. The text, supplements, and optional MasteringPhysics(r) work together to help students see and understand the big picture, gain crucial problem-solving skills and confidence, and better prepare for lecture and their future. For the Third Edition, Randy Knight, Brian Jones, and Stuart Field have incorporated student feedback and research to strengthen their focus on student learning, and to apply the best results from educational research and extensive user feedback and metadata. This program presents an unparalleled teaching and learning experience, uniquely effective and integrated.*Personalize learning with optional MasteringPhysics: MasteringPhysics provides students with engaging experiences that coach them through physics with specific wrong-answer feedback, hints, and a wide variety of educationally effective content. *Prepare for lecture: Prepare students for lecture with innovative and engaging media tools, tailored carefully to reinforce the textbook. *Understand the big picture: Enable students to understand the connections between topics, the real-world context, and the overarching themes, skills, and principles of physics using refined and expanded learning tools. *Develop problem-solving skills: Equip students with problem-solving tactics and strategies through expanded guidance and practice in the text and online in MasteringPhysics. *Foster skills for the MCAT: Gear students up for the new MCAT with enhanced life-science and biomedical applications in the text and problems, and increased emphasis on reasoning with real-world situations and data. Note: You are purchasing a standalone product; MasteringPhysics does not come packaged with this content. MasteringPhysics is not a self-paced technology and should only be purchased when required
For courses in International Finance. A balanced approach to theory and policy applications International Finance: Theory and Policy provides engaging, balanced coverage of the key concepts and practical applications of the discipline. An intuitive introduction to international finance theory is followed by detailed coverage of policy applications. With this new 11th Edition, Global Edition, the author team of Nobel Prize-winning economist Paul Krugman, renowned researcher Maurice Obstfeld, and Marc Melitz of Harvard University continues to set the standard for international finance courses. Pearson MyLabTM Economics not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information. MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
For Intermediate Microeconomics courses. Microeconomics and its role in decision making and public policy Microeconomics exposes students to topics that play a central role in microeconomics. From game theory and competitive strategy, to the roles of uncertainty and information, and the analysis of pricing by firms with market power, the text helps students understand what’s going on in the world of business. It also shows students how microeconomics can be used as a practical tool for decision-making and for designing and understanding public policy. The 9th Edition further illustrates microeconomics’ relevance and usefulness with new coverage and examples, and an improved exposition that is clear and accessible as well as lively and engaging. With Microeconomics, readers will be able to fully appreciate how a modern economy functions. MyLabTM Economics not included. Students, if MyLab Economics is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab Economics should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information. MyLab Economics is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
For undergraduate or advanced undergraduate courses in Classical Natural Language Processing, Statistical Natural Language Processing, Speech Recognition, Computational Linguistics, and Human Language Processing. An explosion of Web-based language techniques, merging of distinct fields, availability of phone-based dialogue systems, and much more make this an exciting time in speech and language processing. An accompanying Website contains teaching materials for instructors, with pointers to language processing resources on the Web. The Second Edition offers a significant amount of new and extended material.
About the Book
This book examines eight high-profile cases of IT project failures. Each case is discussed on the basis of eight facets of IT project management, namely, scope, time, cost, quality, human resource, communications, risk and outsourcing, where applicable. Actual ground situations are juxtaposed against theories to help readers gain both practical and theoretically robust insights into key IT project management issues. The case-ending pedagogy includes questions for discussion that are intended to spark critical thinking, debate and discussion about best practices.
For courses in basic electronics and electronic devices and circuits A user-friendly, hands-on introduction to electronic devices filled with practical applications and software simulation Electronic Devices (Conventional Current Version), 10/e, provides a solid foundation in basic analog electronics and a thorough introduction to analog integrated circuits and programmable devices. The text identifies the circuits and components within a system, helping students see how the circuit relates to the overall system function. Full-color photos and illustrations and easy-to-follow worked examples support the text’s strong emphasis on real-world application and troubleshooting. Updated throughout, the Tenth Edition features selected circuits keyed to Multisim V14 and LT Spice files so that students learn how to simulate, analyze, and troubleshoot using the latest circuit simulation software.
For courses in international business. International business through theory and practice Balancing authoritative theory and meaningful practice, International Business engages students on the subject of conducting business in international markets. The authors’ descriptions and ideas of international business are enhanced with contemporary examples, scenarios, and cases that help students effectively apply what they’ve learned. Now in its 16th Edition, International Business remains one of the best-selling and most authoritative international business texts available. As rigorous and practical as ever, this edition remains current through updated author-written cases, including seven entirely new cases, streamlined writing, and expanded coverage of relevant global changes.
For courses in Introductory Business Statistics. Now in its 13th Edition, Statistics for Business and Economics introduces statistics in the context of contemporary business. Emphasizing statistical literacy in thinking, the text applies its concepts with real data and uses technology to develop a deeper conceptual understanding. Examples, activities, and case studies foster active learning in the classroom while emphasizing intuitive concepts of probability and teaching students to make informed business decisions. The 13th Edition continues to highlight the importance of ethical behaviour in collecting, interpreting, and reporting on data, while also providing a wealth of new and updated exercises and case studies.
A Modern Approach to Functional Programming Objects First with Java: A Practical Introduction is an introduction to object-oriented programming for beginners. The main focus of the book is general object-oriented and programming concepts from a software engineering perspective. The first chapters are written for students with no programming experience with later chapters being more suitable for advanced or professional programmers. The Java programming language and BlueJ-the Java development environment – are the two tools used throughout the book. BlueJ’s clear visualisation of classes and objects means that students can immediately appreciate the differences between them and gain a much better understanding of the nature of an object than they would from simply reading source code. Unlike traditional textbooks, the chapters are not ordered by language features but by software development concepts. The Sixth Edition goes beyond just adding the new language constructs of Java 8. The book’s exploration of this new language demonstrates a renaissance of functional ideas in modern programming. While functional programming isn’t new in principle, it’s seen a boost in popularity based on the current computer hardware available and the changing nature of projects programmers wish to tackle. Functional language constructs make it possible to efficiently automate currency, make use of multiple cores without much effort on the side of the programmer, are both more elegant and readable, and offer great potential in solving the issue of parallel hardware. Functional programming has become an essential part of the field, and Objects First with Java gives students a basic understanding of an area they’ll need to master in order to succeed in the future.
Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i.e. healthy) choices regarding diet, lifestyle and health related issues. The effective application of social marketing principles can be complex and controversial. Social marketing planning cannot be reduced to a simple set of actions on a checklist; there is no single strategy for success and strategies that have proved successful with one population may not transfer to other populations. This text will explore the complexities involved in researching, planning and implementing effective social marketing programmes, using illustrative cases from both successful and unsuccessful real-world programmes. The authors provide a critical analysis of the origins of social marketing as a concept and of the claims made by its supporters and detractors in order to highlight what social marketing can and cannot achieve. This is followed by a review of strategic issues that must be considered in developing social marketing programmes, including persuasion resistance, message relevance and message framing. Key themes included in the text are the impact of cultural factors on health-related behaviours, ethical issues and attitudes as a key factor underlying health-related behaviours. The authors introduce concepts, theories and strategies that will aid the development, testing and implementation of social marketing interventions. The book is suitable for both undergraduate and postgraduate students of business and marketing and those studying modules in social marketing.