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Rethinking Marketing 2nd Edition

$51.70

This book offers a fresh perspective on understanding how successful business strategies are crafted. It provides insights into the challenges and opportunities present in changing Asian business environments. Concepts are presented through models and frameworks. These are illustrated through case studies showcasing a broad spectrum of Asian businesses, ranging from manufacturing to logistics planning to retailing and services. Readers will be able to understand the problems faced by Asian companies, and to apply useful conceptual tools to formulate effective strategies in solving them.

Tourism

$44.20

Tourism is a critical and cutting-edge introduction to the major issues surrounding the production and consumption of tourism and its associated effects for the 21st century. Tourism is presented as one of the key social science disciplines by which contemporary human mobility can be understood. Issues are examined in terms of the key concepts of contemporary social and environmental studies, such as globalisation, localisation, identity, security and global environmental change. It also utilises the concept of mobility to provide a coherent framework for analysing the development, nature and issues surrounding this worldwide industry which is integral to many governmentÂżs regional development strategies. Tourism helps provide an understanding of the contemporary forces shaping tourism and its study in a manner that connects the field to broader policy and scientific debate and which is approachable by students of tourism at all levels. This core text is designed to meet the demands of tourism students for a more conceptual, innovative and critical examination of the discipline in the context of the wider economic, political, and social environment within which the phenomenon of tourism mobility occurs.

Understanding Immunology 3rd Edition

$155.00

Understanding Immunology is a well-established introduction to this complex subject for readers with no previous exposure. It is aimed primarily at undergraduates in biological sciences, biomedical sciences and medicine. The selection and order of topic coverage is designed to instruct effectively, and a variety of boxed examples add depth and historical context for those readers wanting to go beyond the essentials.

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Aerodynamics for Engineers 6th International Edition

$196.00 $80.50

Revised to reflect the technological advances and modern application in aerodynamics, this edition merges fundamental fluid mechanics, experimental techniques, and computational fluid dynamics techniques to build a solid foundation for students in aerodynamic applications from low-speed flight through hypersonic flight.

Introduction to Materials Science for Engineers, 8th Global Edition

$65.60

For a first course in Materials Sciences and Engineering taught in the departments of materials science, mechanical, civil and general engineering

Introduction to Materials Science for Engineers provides balanced, current treatment of the full spectrum of engineering materials, covering all the physical properties, applications and relevant properties associated with engineering materials. It explores all of the major categories of materials while also offering detailed examinations of a wide range of new materials with high-tech applications.

MasteringEngineering for Introduction to Materials Science for Engineers is a total learning package. This innovative online program emulates the instructor’s office-hour environment, guiding students through engineering concepts from Introduction to Materials Science for Engineers with self-paced individualized coaching.

Teaching and Learning Experience

This program will provide a better teaching and learning experience-for you and your students. It provides:

Individualized Coaching with MasteringEngineering: MasteringEngineering emulates the instructor’s office-hour environment using self-paced individualized coaching.
A Balanced Approach Designed for a First Course in Engineering Materials: This concise textbook covers concepts and applications of materials science for the beginning student.
Coverage of the Most Important Advances in Engineering Materials: Content is refreshed to provide the most up-to-date information for your course.
In-text Features that Reinforce Concepts: An assortment of case studies, examples, practice problems, and homework problems give students plenty of opportunities to develop their understanding.
Enhance Learning with Instructor Supplements: An Instructors Solution Manual and PowerPoint slides are available to expand on the topics presented in the text

Brock Biology of Microorganisms, Global Edition

$73.50

A streamlined approach to master microbiology

Brock Biology of Microorganisms is the leading majors microbiology text on the market. It sets the standard for impeccable scholarship, accuracy, and strong coverage of ecology, evolution, and metabolism. The 15th edition seamlessly integrates the most current science, paying particular attention to molecular biology and the genomic revolution. It introduces a flexible, more streamlined organization with a consistent level of detail and comprehensive art program. Brock Biology of Microorganisms helps students quickly master concepts, both in and outside the classroom, through personalized learning, engaging activities to improve problem solving skills, and superior art and animations with Mastering (TM) Microbiology.

Pearson Mastering (TM) Microbiology is not included. Students, if Mastering Microbiology is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Mastering Microbiology should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.

Pearson Mastering Microbiology is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Digital Systems, Global Edition

$73.00

For all courses in digital electronics, from introductory through advanced. Like previous editions, this text will be used widely in technology classes ranging from high schools and two-year programs to four-year engineering, engineering technology, and computer science programs. Take a journey in Digital Systems from novice to expert. Written for all courses in digital electronics-from introductory to advanced, from high school to two- and four-year college programs-this Twelfth Edition of Digital Systems thoroughly prepares students for the study of digital systems and computer and microcontroller hardware. The text begins with the basics of digital systems, including the AHDL hardware description language, then gradually progresses to increasingly challenging topics, including the more complex VHDL. The text is comprehensive yet highly readable, clearly introducing the purpose and fundamentals of each topic before delving into more technical descriptions. It is also definition-focused, with new terms listed in each chapter and defined in a glossary. This Twelfth Edition has been thoroughly revised and updated with new material on section-level learning outcomes, Quadrature Shaft Encoders used to obtain absolute shaft positions, troubleshooting prototype circuits using systematic fault isolation techniques, Time Division Multiplexing, expanded discussion of VHDL data objects and more!

Chemical Process Safety

$61.50

The Leading Guide To Process Safety Now Extensively Updated For Today’s Processes And Systems As chemical processes have grown more complex, so have the safety systems required to prevent accidents. Chemical Process Safety, Third Edition, offers students and practitioners a more fundamental understanding of safety and the application required to safely design and manage today’s sophisticated processes. The third edition continues the definitive standard of the previous editions. The content has been extensively updated to today’s techniques and procedures, and two new chapters have been added. A new chapter on chemical reactivity provides the information necessary to identify, characterize, control, and manage reactive chemical hazards. A new chapter on safety procedures and designs includes new content on safely management, and specific procedures including hot work permits, lock-tag-try, and vessel entry.Subjects Include * Inherently safer design * Toxicology and industrial hygiene * Toxic release and dispersion models * Fires and explosions, and how to prevent them * Reliefs and relief sizing * Hazard identification * Risk assessment * Safe designs and procedures * Case histories Chemical Process Safety, Third Edition, is an ideal reference for professionals. It can be used for both graduate and undergraduate instruction. This edition contains more than 480 end-of-chapter problems. A solutions manual is available for instructors.

Chemistry

$76.50

For one-semester courses in General, Organic, and Biological Chemistry A friendly, engaging text that reveals connections between chemistry, health, and the environment Chemistry: An Introduction to General, Organic, and Biological Chemistry, 13th Edition is the ideal resource for today’s allied health students. Assuming no prior knowledge of chemistry, author Karen Timberlake engages students with her friendly presentation style, revealing connections between the structure and behaviour of matter and its role in health and the environment. Aiming to provide a better teaching and learning experience for instructors and students, the text highlights the relevance of chemistry through real-world examples. Activities and applications throughout the program couple chemistry concepts with health and environmental career applications to help students understand why course content matters. The text also fosters development of problem-solving skills, while helping students visualise and understand concepts through its engaging figures, sample problems, and concept maps. The 13th Edition expands on Karen Timberlake’s main tenets: relevance, a clinical focus, educational research, and learning design. New applications added to questions and problem sets emphasise the material’s relevance, while updated chapter openers with follow-up stories help students form a basis for making decisions about issues concerning health and the environment. New problem-solving tools in this edition, including Try It First and Connect, urge students to think critically about problem-solving while learning best practices.

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Qualitative Research Methods­ for the Social Sciences 9th Global Edition

$117.00 $63.00

For courses in Research Methods in Political Science and Sociology, and in Qualitative Research Methods Raising questions, rather than giving answers Qualitative Research Methods for the Social Sciences is written with the recognition that different researchers in different fields each bring their own needs and intentions to the process. Authors Howard Lune and Bruce Berg aim to guide the reader through the process of research planning, carrying out one’s projects, and making sense of the results. Each chapter provides examples of the best and worst approaches to the kinds of questions that arise with each form of research, as well as discussions of what makes an approach successful or not. Like its predecessors, the Ninth Edition stresses the importance of ethics in research and respect for subjects.

Psychology, 5th Global Edition

$72.00

For courses in Introductory Psychology The most learner-centered and assessment-driven text available Throughout Psychology, Fifth Edition, Saundra Ciccarelli and J. Noland White employ a learner-centered, assessment-driven approach that maximizes student engagement, and helps educators keep students on track. The authors draw students into the discipline by showing how psychology relates to their own lives. Clear learning objectives, based on the recommended APA undergraduate learning outcomes, guide students through the material. And assessment tied to these learning objectives lets students check their understanding, while allowing instructors to monitor class progress and intervene when necessary to bolster student performance. MyLab(tm) Psychology not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyLab Psychology is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

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Digital and Analog Communication Systems 8th International Edition

$149.00 $74.30

For second and third year introductory communication systems courses for undergraduates, or an introductory graduate course. This revision of Couch’s authoritative text provides the latest treatment of digital communication systems. The author balances coverage of both digital and analog communication systems, with an emphasis on design. Students will gain a working knowledge of both classical mathematical and personal computer methods to analyze, design, and simulate modern communication systems. MATLAB is integrated throughout.