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Statistical Methods for the Social Sciences 5th Global Edition

$113.00 $69.00

For courses in Statistical Methods for the Social Sciences. Statistical methods applied to social sciences, made accessible to all through an emphasis on concepts Statistical Methods for the Social Sciences introduces statistical methods to students majoring in social science disciplines. With an emphasis on concepts and applications, this book assumes no previous knowledge of statistics and only a minimal mathematical background. It contains sufficient material for a two-semester course. The 5th Edition uses examples and exercises with a variety of “real data.” It includes more illustrations of statistical software for computations and takes advantage of the outstanding applets to explain key concepts, such as sampling distributions and conducting basic data analyses. It continues to downplay mathematics–often a stumbling block for students–while avoiding reliance on an overly simplistic recipe-based approach to statistics.

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Quantitative Analysis for Management 13th Global Edition

$124.00 $75.00

For courses in management science and decision modeling. Foundational understanding of management science through real-world problems and solutions Quantitative Analysis for Management helps students to develop a real-world understanding of business analytics, quantitative methods, and management science by emphasizing model building, tangible examples, and computer applications. The authors offer an accessible introduction to mathematical models and then students apply those models using step-by-step, how-to instructions. For more intricate mathematical procedures, the 13th Edition offers a flexible approach, allowing instructors to omit specific sections without interrupting the flow of the material. Supporting computer software enables instructors to focus on the managerial problems and solutions, rather than spending valuable class time on the details of algorithms.

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Microeconomics: Theory and Applications with Calculus 4th Global Edition

$158.00 $73.00

For courses in microeconomics. Exploring Microeconomics: Formal Theory and Practical Problems Significantly revised and updated with new real-world examples, exercises, and applications, this Fourth Edition of Microeconomics: Theory and Applications with Calculus remains the premiere microeconomics text to marry formal theory with robust, thoroughly analyzed real-world problems. Intended as an intermediate microeconomics text, Perloff introduces economic theory through a combination of calculus, algebra, and graphs. The text integrates estimated, real-world problems and applications, using a step-by-step approach to demonstrate how microeconomic theory can be applied to solve practical problems and policy issues. Compared to other similar texts, the author also places greater emphasis on using contemporary theories–such as game theory and contract theory–to analyze markets. MyEconLab� not included. Students, if MyEconLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyEconLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyEconLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

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Economics for Managers 3rd Global Edition

$158.00 $71.00

For one semester MBA Managerial Economics courses Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course. To be competitive in today’s business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions. This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand. The third edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to today’s managerial student.

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Strategic Management: A Competitive Advantage Approach, Concepts and Cases 16th Global Edition

$135.00 $76.00

For courses in strategy. A Practical, Skills-oriented Approach to Strategic Management In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions. MyManagementLab� not included. Students, if MyManagementLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyManagementLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyManagementLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

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Inorganic Chemistry 5th Edition

$145.00 $89.00

Now in its fifth edition, Housecroft & Sharpe’s Inorganic Chemistry, continues to provide an engaging, clear and comprehensive introduction to core physical-inorganic principles. This widely respected and internationally renowned textbook introduces the descriptive chemistry of the elements and the role played by inorganic chemistry in our everyday lives. The stunning full-colour design has been further enhanced for this edition with an abundance of three-dimensional molecular and protein structures and photographs, bringing to life the world of inorganic chemistry. Updated with the latest research, this edition also includes coverage relating to the extended periodic table and new approaches to estimating lattice energies and to bonding classifications of organometallic compounds. A carefully developed pedagogical approach guides the reader through this fascinating subject with features designed to encourage thought and to help students consolidate their understanding and learn how to apply their understanding of key concepts within the real world. Features include: · Thematic boxed sections with a focus on areas of Biology and Medicine, the Environment, Applications, and Theory engage students and ensure they gain a deep, practical and topical understanding · A wide range of in-text self-study exercises including worked examples, reflective questions and end of chapter problems aid independent study · Definition panels and end-of-chapter checklists provide students with excellent revision aids · Striking visuals throughout the book have been carefully crafted to illustrate molecular and protein structures and to entice students further into the world of inorganic chemistry Inorganic Chemistry 5th edition is also accompanied by an extensive companion website, available at www.pearsoned.co.uk/housecroft . This features multiple choice questions and rotatable 3D molecular structures.

Rethinking Marketing 2nd Edition

$51.70

This book offers a fresh perspective on understanding how successful business strategies are crafted. It provides insights into the challenges and opportunities present in changing Asian business environments. Concepts are presented through models and frameworks. These are illustrated through case studies showcasing a broad spectrum of Asian businesses, ranging from manufacturing to logistics planning to retailing and services. Readers will be able to understand the problems faced by Asian companies, and to apply useful conceptual tools to formulate effective strategies in solving them.

Tourism

$44.20

Tourism is a critical and cutting-edge introduction to the major issues surrounding the production and consumption of tourism and its associated effects for the 21st century. Tourism is presented as one of the key social science disciplines by which contemporary human mobility can be understood. Issues are examined in terms of the key concepts of contemporary social and environmental studies, such as globalisation, localisation, identity, security and global environmental change. It also utilises the concept of mobility to provide a coherent framework for analysing the development, nature and issues surrounding this worldwide industry which is integral to many government¿s regional development strategies. Tourism helps provide an understanding of the contemporary forces shaping tourism and its study in a manner that connects the field to broader policy and scientific debate and which is approachable by students of tourism at all levels. This core text is designed to meet the demands of tourism students for a more conceptual, innovative and critical examination of the discipline in the context of the wider economic, political, and social environment within which the phenomenon of tourism mobility occurs.

Understanding Immunology 3rd Edition

$155.00

Understanding Immunology is a well-established introduction to this complex subject for readers with no previous exposure. It is aimed primarily at undergraduates in biological sciences, biomedical sciences and medicine. The selection and order of topic coverage is designed to instruct effectively, and a variety of boxed examples add depth and historical context for those readers wanting to go beyond the essentials.

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Aerodynamics for Engineers 6th International Edition

$196.00 $80.50

Revised to reflect the technological advances and modern application in aerodynamics, this edition merges fundamental fluid mechanics, experimental techniques, and computational fluid dynamics techniques to build a solid foundation for students in aerodynamic applications from low-speed flight through hypersonic flight.

Introduction to Materials Science for Engineers, 8th Global Edition

$65.60

For a first course in Materials Sciences and Engineering taught in the departments of materials science, mechanical, civil and general engineering

Introduction to Materials Science for Engineers provides balanced, current treatment of the full spectrum of engineering materials, covering all the physical properties, applications and relevant properties associated with engineering materials. It explores all of the major categories of materials while also offering detailed examinations of a wide range of new materials with high-tech applications.

MasteringEngineering for Introduction to Materials Science for Engineers is a total learning package. This innovative online program emulates the instructor’s office-hour environment, guiding students through engineering concepts from Introduction to Materials Science for Engineers with self-paced individualized coaching.

Teaching and Learning Experience

This program will provide a better teaching and learning experience-for you and your students. It provides:

Individualized Coaching with MasteringEngineering: MasteringEngineering emulates the instructor’s office-hour environment using self-paced individualized coaching.
A Balanced Approach Designed for a First Course in Engineering Materials: This concise textbook covers concepts and applications of materials science for the beginning student.
Coverage of the Most Important Advances in Engineering Materials: Content is refreshed to provide the most up-to-date information for your course.
In-text Features that Reinforce Concepts: An assortment of case studies, examples, practice problems, and homework problems give students plenty of opportunities to develop their understanding.
Enhance Learning with Instructor Supplements: An Instructors Solution Manual and PowerPoint slides are available to expand on the topics presented in the text