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Encourages mastery of the basic principles of psychological research Research Methods, Design, and Analysis, 12/e, provides an understanding of the research methods used to investigate human thought and behavior. The coverage of experimental, qualitative, correlational, and survey research helps students develop their research skills for all aspects of psychology. Information is presented in a simple and straightforward manner and placed into context of actual research studies, helping students make real-life connections.
For courses in engineering and economics Comprehensively blends engineering concepts with economic theory Contemporary Engineering Economics teaches engineers how to make smart financial decisions in an effort to create economical products. As design and manufacturing become an integral part of engineers’ work, they are required to make more and more decisions regarding money. The Sixth Edition helps students think like the 21st century engineer who is able to incorporate elements of science, engineering, design, and economics into his or her products. This text comprehensively integrates economic theory with principles of engineering, helping students build sound skills in financial project analysis. MyEngineeringLab™ not included. Students, if MyEngineeringLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyEngineeringLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyEngineeringLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Instructors can choose from a wide range of assignment options, including time limits, proctoring, and maximum number of attempts allowed. The bottom line: MyEngineeringLab means less time grading and more time teaching.
For courses in digital circuits, digital systems (including design and analysis), digital fundamentals, digital logic, and introduction to computers Digital Fundamentals, Eleventh Edition, continues its long and respected tradition of offering students a strong foundation in the core fundamentals of digital technology, providing basic concepts reinforced by plentiful illustrations, examples, exercises, and applications. The text’s teaching and learning resources include an Instructor’s Manual, PowerPoint lecture slides, and Test Bank, as well as study resources for students. Teaching and Learning Experience: Provides a strong foundation in the core fundamentals of digital technology. Covers basic concepts reinforced by plentiful illustrations, examples, exercises, and applications. Offers a full-color design, effective chapter organization, and clear writing that help students grasp complex concepts.
For Dynamics Courses. A Proven Approach to Conceptual Understanding and Problem-solving Skills Engineering Mechanics: Dynamics excels in providing a clear and thorough presentation of the theory and application of engineering mechanics. Engineering Mechanics empowers students to succeed by drawing upon Prof. Hibbeler’s everyday classroom experience and his knowledge of how students learn. This text is shaped by the comments and suggestions of hundreds of reviewers in the teaching profession, as well as many of the author’s students. The Fourteenth Edition includes new Preliminary Problems, which are intended to help students develop conceptual understanding and build problem-solving skills. The text features a large variety of problems from a broad range of engineering disciplines, stressing practical, realistic situations encountered in professional practice, and having varying levels of difficulty. MasteringEngineering is not included. Students, if MasteringEngineering is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MasteringEngineering is not a self-paced technology and should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MasteringEngineering is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
For database systems courses in Computer Science This book introduces the fundamental concepts necessary for designing, using, and implementing database systems and database applications. Our presentation stresses the fundamentals of database modeling and design, the languages and models provided by the database management systems, and database system implementation techniques. The book is meant to be used as a textbook for a one- or two-semester course in database systems at the junior, senior, or graduate level, and as a reference book. The goal is to provide an in-depth and up-to-date presentation of the most important aspects of database systems and applications, and related technologies. It is assumed that readers are familiar with elementary programming and data-structuring concepts and that they have had some exposure to the basics of computer organization.
For all courses in tourism development planning for both the public and private sectors. Fundamentals of Planning and Developing Tourism brings into focus the growing importance of tourism in developing economies of the world, for social change, alleviating poverty, and achieving sustained growth. It offers a complete, organized, and quantifiable methodology for tourism development planning that reflects economics, marketing, and crucial issues such as conservation, capacity constraints, and social acceptability. It covers all steps used for analyzing and planning tourism development in free market, mixed, and centrally-planned economies. The text is replete with historical explorations and examples, including several real life case studies illuminating both successes and failures in tourism planning and development.
Intellectual Property offers unrivalled coverage of all major intellectual property rights and is designed to equip you with a strong understanding of the wealth of domestic, European and international laws at play in this area. This tenth edition has been substantially updated and streamlined to ensure the book best fits the contemporary intellectual property syllabus. Key updates to the new edition include: · Significant restructuring to reduce the length of each chapter without compromising on coverage of each topic. · A revised chapter structure which maps closely to the structure of a typical intellectual property module. · Discussion on the creation of a European patent with unitary effect and a Unified Patents Court. · Coverage of the new codifying trade mark regulation and the trade mark directive requiring implementation in 2019. · An outline of the Intellectual Property (Unjustified Threats) Act 2017. · Consideration of the potential wide-ranging effects of Brexit in relation to intellectual property rights and protections.
This best-selling, multidisciplinary, social aging text presents positive images of aging while considering the many factors that contribute to how aging individuals experiences life. Up-to-date and expanded, this text offers a comprehensive view that presents aging positively, portraying concepts of active aging and resiliency, and defining “productive aging” by elaborating on the numerous ways elders contribute to society and their families. Based on the latest research findings, it offers greater depth to critical issues of aging, attending to differences by age and cohort, gender, ethnic minority status, sexual orientation, and socio-economic status.
For courses in public relations. Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares students for contemporary public relations work in the changing landscape of the 21st century. Fraser Seitel’s writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.