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For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.
Were you looking for the book with access to MyAccountingLab? This product is the book alone, and does NOT come with access to MyAccountingLab. Buy Accounting and Finance for Non-Specialists, Tenth Edition by Peter Atrill and Eddie McLaney with MyAccountingLab access card 5e (ISBN 9781292135601) if you need access to MyLab as well, and save money on this resource. You will also need a course ID from your instructor to access MyAccountingLab. The 10th edition of this market-leading text offers an accessible, effective introduction to key accounting and finance topics. If you are new to accounting, or are studying a degree in accounting, this book will help you get to grips with the important principles of accounting and how to apply your learning to real-world business scenarios in a user-friendly manner.
Revel. A reimagined way to learn and study. Accounting for Non-Specialists is available in Revel, our new digital environment designed for the way today’s students read, think, and learn. Discover more about Revel. This edition continues to provide a non-specialist introduction to accounting and finance. With a focus on engagement and relevance Accounting for Non-Specialists demonstrates the practical application of accounting concepts in decision-making without the technical detail. The emphasis is on the application and interpretation of information for decision-making, and the underlying concepts of accounting. Features throughout the text focus on developing an understanding of key accounting principles through the use of relevant and engaging examples. For educators, when the content is combined with the Enhanced Testbank and Facilitation Guide, the package offers activities and assessment to promote active learning and get students ready for the workplace.
This established, leading textbook, is suitable for courses in CFD. The new edition covers new techniques and methods, as well as considerable expansion of the advanced topics and applications (from one to four chapters). This book presents the fundamentals of computational fluid mechanics for the novice user. It provides a thorough yet user-friendly introduction to the governing equations and boundary conditions of viscous fluid flows, turbulence and its modelling, and the finite volume method of solving flow problems on computers.
Auditing, Assurance Services and Ethics in Australia is a confidence-building way of learning the roles and legal responsibilities of a professional auditor. This book and software package perfectly is suited to a 12 week course Designed for undergraduate or postgraduate students seeking professional recognition from associations such as CPA, ICAA, IPA and ACAA. Covers essential theory and best practices in auditing in 19 chapters, with up to date references to all recently issued auditing standards and relevant legislation Experience planning and completing an audit through stimulating integrated case studies with financial statements included Practice realistic computer-assisted auditing techniques with the ACL software provided with each new copy of the text.Auditing, Assurance Services and Ethics in Australia is the most authentic and practical resource for auditing students available today.
For Introduction to Business courses. Focus on the Practical Skills and Important Developments in Business The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business-and a need for a change in Introduction to Business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on businesses today. The Eleventh Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning, and making this text the most current and relevant one available on the market today. MyBizLab(R) not included. Students, if MyBizLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyBizLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyBizLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
For courses on Business Intelligence or Decision Support Systems.A managerial approach to understanding business intelligence systems.To help future managers use and understand analytics, Business Intelligence provides students with a solid foundation of BI that is reinforced with hands-on practice.
For courses in C++ Programming The best-selling C++ How to Program is accessible to readers with little or no programming experience, yet comprehensive enough for the professional programmer. The Deitels’ signature live-code approach presents the concepts in the context of full working programs followed by sample executions. The early objects approach gets readers thinking about objects immediately-allowing them to more thoroughly master the concepts. Emphasis is placed on achieving program clarity and building well-engineered software. Interesting, entertaining, and challenging exercises encourage students to make a difference and use computers and the Internet to work on problems. To keep readers up-to-date with leading-edge computing technologies, the Tenth Edition conforms to the C++11 standard and the new C++14 standard.
For courses in hotel administration that focus on front desk operations or hotel management, and as an adjunct to other hotel courses such as housekeeping, hotel accounting, hotel marketing or hotel personnel/human resources.
Now in its Ninth Edition, Check-In Check-Out remains the leading guide to managing profitable hotel operations. Extensively revised to reflect the industry’s rapid change, it presents rich detail about best practices and future directions, while offering the widest coverage of any book in the field. Students gain an intuitive understanding based on the flow of the guest’s experience: through reservation, arrival, registration, service purchasing, departure, billing, and recordkeeping. The entire rooms division is covered thoroughly, and linked to other hospitality functions, related industries, and the broader economy. Extensive new coverage includes: increased internationalization; green operations; new financing sources; boutique and urban collections; new reservations strategies; and much more. This edition has been streamlined to help students learn more in less time, and contains 150+ exhibits to promote visual learning.
Make critical connections in chemistry clear and visible
McMurry/Fay/Robinson’s Chemistry, Seventh Edition, aims to help students understand the connections between topics in general chemistry and why they matter. The Seventh Edition provides a concise and streamlined narrative that blends the quantitative and visual aspects of chemistry, demonstrates the connections between topics, and illustrates the application of chemistry to their lives and careers. New content offers a better bridge between organic and biochemistry and general chemistry content, and new and improved pedagogical features make the text a true teaching tool rather than just a reference book.
Communication for Business and the Professions: Strategies and Skills is a current and comprehensive resource with an easy-to-navigate structure that makes this sometimes challenging subject easy to learn. Plain-English explanations provide students with a solid background to the theory of communication and how to interact effectively. A variety of features and activities stimulate critical thinking and promote active learning. Working models enable students to practise and refine how well they communicate. The sixth edition features exciting new content on some of the most dynamic areas of business communication. An entirely new chapter on social media and technology (Chapter 2) has been added. In addition, a new section on Customer Satisfaction has been added to the Customer Complaints discussion within the chapter on Customer Service (Chapter 11). An emphasis on Australian examples provides a relevant context, making Communication for Business and the Professions the perfect resource for students new to the field of business communication.
For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising,” “Meerkating,” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behavior. MyMarketingLab(tm) not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
Contract Law is designed to provide coverage of the fundamental legal principles at play in this area. Written in the authors’ trademark clear and engaging style and incorporating a range of student-focused features, the book also introduces critical and contextual analysis to help you to develop your own critique and deepen your understanding of the law of contract.
For introductory courses in IT Security. A strong business focus through a solid technical presentation of security tools. Corporate Computer Security provides a strong business focus along with a solid technical understanding of security tools. This text gives students the IT security skills they need for the workplace. This edition is more business focused and contains additional hands-on projects, coverage of wireless and data security, and case studies. This program will provide a better teaching and learning experience-for you and your students. Here’s how: *Encourage Student’s to Apply Concepts: Each chapter now contains new hands-on projects that use contemporary software. *Business Environment Focus: This edition includes more of a focus on the business applications of the concepts. Emphasis has been placed on securing corporate information systems, rather than just hosts in general. *Keep Your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For MBA/graduate students taking a course in corporate finance. An emphasis on modern theory blended with practice elevates students’ financial decision making Using the valuation framework based on the Law of One Price, top researchers Jonathan Berk and Peter DeMarzo have set the new canon for corporate finance textbooks. Corporate Finance, 5th Edition blends coverage of time-tested principles and the latest advancements with the practical perspective of the financial manager. Students have the opportunity to “practice finance to learn finance” by solving quantitative business problems like those faced by today’s professionals. With built-in resources to help students master the core concepts, students develop the tools they need to make sound financial decisions in their careers. For a streamlined book specifically tailored to the topics covered in the first one-semester course, Corporate Finance: The Core, 5th Edition is also available by Jonathan Berk and Peter DeMarzo. MyLab Finance is not included. Students, if MyLab Finance is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab Finance should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with MyLab Finance MyLab(tm) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.