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‘Retail Marketing Management covers all the essential theories needed to understand the complicated business of retail: from understanding the consumer and purchasing of the product through to store layout and communications. The writing style is easy to follow, and the text is supported by diagrams and case studies which enhance understanding and learning. I would recommend this book to anyone who wants to learn more about the retail business.’ Nicole Dunlop, Course Director, London College of Fashion, UK Retail Marketing offers a contemporary approach that combines retail marketing theory, current retail management practice and international examples. It begins by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding and ethics. The authors and expert contributors take an integrated approach to explaining the process of internationalisation, and the inclusion of international examples reinforces this approach. The book is ideal for undergraduate and postgraduate students taking courses in retailing, as well as those studying for marketing and business degrees where retail marketing is a core module. The blend of retail theory, practice and live examples will also be of interest to practitioners in retailing and related industries. Key features Case studies and seminar discussion questions in every chapter Chapters and vignettes by expert contributors with a combination of academic and industry experience Retail practitioner cases which emphasise practical aspects as well as key theories in retail marketing New models that help to visualise interactions between marketing environments, retail marketing management decisions, and shopper behaviour Related online materials, including powerpoint slides About the authors Helen Goworek lectures in the School of Management at the University of Leicester, where she teaches postgraduate modules in marketing, including ‘B2B Marketing and Supply Chain Management’. She is the author of two previous books about the fashion business, in addition to journal articles focusing on fashion buying and sustainability. Dr Peter McGoldrick has held four professorial posts in retailing, and is currently at the University of Manchester, UK. He has published several books and over 150 research papers and articles, which have appeared in the Journal of Retailing and Harvard Business Review, among others. Best Paper awards include those at the World Marketing Congress and the 2014 Academy of Marketing Science.
This title enables students to conduct serious analysis of applied problems rather than running simple ‘canned’ applications. The text is at a mathematically higher level than most business statistics texts and provides students with the knowledge they need to become stronger analysts for future managerial positions.
For courses in financial markets. Real-world applications help students navigate the shifting financial landscape Financial Markets and Institutions takes a practical approach to the changing landscape of financial markets and institutions. Best-selling authors Frederic S. Mishkin and Stanley G. Eakins use core principles to introduce students to topics, then examine these models with real-world scenarios. Empirical applications of themes help students develop essential critical-thinking and problem-solving skills, preparing them for future careers in business and finance. The 9th Edition combines the latest, most relevant information and policies with the authors’ hallmark pedagogy to give instructors a refined tool to improve the learning experience.
For courses in Social PsychologyMake research relevant through a storytelling approach.Social Psychology introduces the key concepts of the field through an acclaimed storytelling approach that makes research relevant to students. Drawing upon their extensive experience as researchers and teachers, Elliot Aronson, Tim Wilson, Robin Akert, and new co-author Sam Sommers present the classic studies that have driven the discipline alongside the cutting-edge research that is the future of social psychology. MyLabTM Psychology not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information. MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising,” “Meerkating,” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behavior. MyMarketingLab(tm) not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
Revel. A reimagined way to learn and study. Accounting for Non-Specialists is available in Revel, our new digital environment designed for the way today’s students read, think, and learn. Discover more about Revel. This edition continues to provide a non-specialist introduction to accounting and finance. With a focus on engagement and relevance Accounting for Non-Specialists demonstrates the practical application of accounting concepts in decision-making without the technical detail. The emphasis is on the application and interpretation of information for decision-making, and the underlying concepts of accounting. Features throughout the text focus on developing an understanding of key accounting principles through the use of relevant and engaging examples. For educators, when the content is combined with the Enhanced Testbank and Facilitation Guide, the package offers activities and assessment to promote active learning and get students ready for the workplace.
This text is the premier introductory environmental economics text for non-majors. Policy-oriented coverage of environmental economics for majors and non-majors alike. Environmental Economics and Policy 6/e is a companion text to the larger Environmental and Natural Resource Economics 8/e. This smaller, paper-bound policy text is intended for a broader audience that includes political science, environmental studies, and agricultural programs. Environmental Economics and Policy provides a broad but nuanced introduction to the field of environmental economics. This text begins with an introduction to core concepts and theory, followed by a series of policy chapters that are self-contained, allowing for a great degree of flexibility in course design. Boxes throughout the text introduce a large number of real-world examples and ongoing policy debates in order to bring new perspective to the issues being discussed. The sixth edition features new co-author Lynne Lewis from Bates College, a new chapter on land, more coverage on the use of GIS in both analysis and policy, and updates on topics such as climate, water pollution, transportation, and energy.
For courses in e-commerce. An in-depth look into the evolving field of e-commerce E-commerce 2018: business. technology. society provides students with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach students about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers. The 14th Edition features all new or updated opening, closing, and “Insight on” cases. Additionally, a new careers section has been added to the end of each chapter to help students prepare for corporate, working life.
Auditing, Assurance Services and Ethics in Australia is a confidence-building way of learning the roles and legal responsibilities of a professional auditor. This book and software package perfectly is suited to a 12 week course Designed for undergraduate or postgraduate students seeking professional recognition from associations such as CPA, ICAA, IPA and ACAA. Covers essential theory and best practices in auditing in 19 chapters, with up to date references to all recently issued auditing standards and relevant legislation Experience planning and completing an audit through stimulating integrated case studies with financial statements included Practice realistic computer-assisted auditing techniques with the ACL software provided with each new copy of the text.Auditing, Assurance Services and Ethics in Australia is the most authentic and practical resource for auditing students available today.
Core concepts. Contemporary ideas. Outstanding, innovative resources. To succeed in your business studies, you will need to master core finance concepts and learn to identify and solve many business problems. Learning to apply financial metrics and value creation as inputs to decision making is a critical skill in any kind of organisation. Fundamentals of Corporate Finance shows you how to do just that. Berk presents the fundamentals of business finance using the Valuation Principle as a clear, unifying framework. Throughout the text, its many applications use familiar Australian examples and makes consistent use of real-world data. This Australian adaptation of the highly successful US text Fundamentals of Corporate Finance features a high-calibre author team of respected academics. The second edition builds on the strengths of the first edition, and incorporates updated figures, tables and facts to reflect key developments in the field of finance. For corporate finance or financial management students, at undergraduate or post-graduate level.
The only multinational business finance text with a managerial emphasis and a chapter on the GFC. Renowned for its authoritative, comprehensive coverage of contemporary international finance, this text trains the future leaders of multinational enterprises to recognise and capitalise on the unique characteristics of global markets. A key function of a manager is to make financial decisions that increase company value: to assist future managers’ appreciation of this function and help contextualise it within the organisation, real-world mini-cases are embedded throughout the text.