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Advertising in Modern and Postmodern Times

$196.00 $101.20

How does advertising position itself in consumer culture? In what ways does it ‘create’ desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture. Advertising in Modern and Postmodern Times:

 

  • provides a comprehensive discussion of the main theories
  • shows you how real adverts work, together with reproductions of advertising images and copy
  • demonstrates how advertising constructs subjects
  • provides an instructive historical overview of advertising
  • explores the relationship between advertising and industrial capitalism.
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Cases in Leadership 4th Edition

The updated Fourth Edition helps business students gain a better understanding of leadership enabling them to be more effective leaders through their careers. Key features: *Real-world cases from around the world illustrate the complex nature of leadership in organizations and aide in the application of concepts to a practical setting *Concept summaries, discussion questions, and readings for each chapter provide students with a solid framework for understanding key leadership theories.

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Cases in Leadership 5th Edition

$88.44 $76.00

By connecting theory to practice, this distinctive collection of 30 real-world leadership cases from Ivey Publishing and 15 practitioner readings from the Ivey Business Journal helps students gain a better understanding of leadership and prepares them to be effective leaders today and throughout their careers. W. Glenn Rowe and Laura Guererro present cases that explore integrative issues, such as globalization, diversity, ethical dilemmas, and motivation, giving readers opportunities to grapple with difficult real-world decisions that have grabbed the attention of real-world managers in recent years. An invaluable companion to any standard leadership text, Cases in Leadership, Fifth Edition is fully updated with the most recent cases and readings and features a new chapter on followership topics.

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Children′s Thinking: Cognitive Development and Individual Differences Sixth Edition

$119.00 $86.10

Children’s Thinking, 6e is the most comprehensive topical book available in cognitive development. The text presents current, thorough research studies and data throughout. David Bjorklund and Kayla Causey expertly introduce readers to the concept of developmental function, which explains that healthy children can individually vary in their cognition as they develop. This concept is discussed throughout the text within the context of the typical progression of cognitive development through infancy and childhood. In addition, the text includes framework showing that, although some traits are established at birth, children’s development is also shaped by the physical and social environments that surround them throughout their formative years. The sixth edition has been updated to include current and extensive research, sociocultural coverage, evolutionary coverage of memory development, children’s development of prosocial cognition, moral development, and the concept of overimitation.

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Controversies in Contemporary Advertising

$119.00 $83.60

A balanced portrait of the role of advertising in society today. Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology.

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Corporate Communication: A Guide to Theory and Practice 5th Edition

Used by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions. With cases and examples from across the globe including Apple, BMW, Uber, L’Oreal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism. The Fifth Edition of Corporate Communication is supported by a Companion Website and includes Full text SAGE journal articles, glossary, web links for each chapter, author-selected videos relevant to the key themes and hot topics, an authors’ blog and author videos for students as well as case study notes, PowerPoint slides, additional case studies and MCQ’s for lecturers. Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field.

About the Author

Joep Cornelissen is a Professor in Corporate Communication and Management at the Rotterdam School of Management, Erasmus University a Visiting Professor at IE Business School in Madrid. In his day job, he teaches corporate communication and change management on executive and MBA programs and actively writes on these topics for leading academic journals such as the Academy of Management Review, Organization Science, and the Journal of Management Studies. He also frequently speaks at conferences and draws on his management and communication expertise to work with entrepreneurs and managers in private and public sector organizations.

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eBook Essential Statistics For Public Managers And Policy Analysts 4th Edition

$86.10

This Fourth Edition continues to offer a conceptual understanding of statistics that can be applied readily to the real-life challenges of public administrators and policy analysts. The book provides examples from the areas of human resources management, organizational behaviour, budgeting, and public policy to illustrate how public administrators interact with and analyse data.

Ebook Focus Groups: A Practical Guide For Applied Research 5th Edition

$61.00

This updated edition of Focus Groups: A Practical Guide for Applied Research walks readers step by step through the “how-tos” of conducting focus group research. Using an engaging, straightforward writing style, authors Richard A. Krueger and Mary Anne Casey draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. The Fifth Edition is updated with the latest research and technological innovations and includes new coverage on planning with analysis in mind; creating conversational questions that have the potential for producing unique and valuable insights; the art of hosting a focus group; common sense thinking about reporting; more efficient strategies for planning the study; and emerging areas of focus group research, such as conducting cross-cultural, international, and Internet focus groups. “Krueger and Casey’s book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research.” ? —Theresa Carilli, Purdue University Calumet

eBook Media/Society Technology, Industries, Content, and Users

$78.10

Providing a framework for understanding the relationship between media and society, this updated Sixth Edition of Media/Society helps students develop the skills they need to critically evaluate both conventional wisdom and their own assumptions about the social role of the media.

The book retains its acclaimed sociological framework but now includes additional discussions of new research and up-to-date coverage of today’s rapidly changing media landscape. Now featuring streamlined content and a more engaging narrative, this edition offers expanded discussions of the “new media” world, including digitization, the internet, the spread of mobile media devices, the role of user-generated content, the potential social impact of new media on society, and new media’s effect on traditional media outlets.

eBook Research Design Qualitative, Quantitative, and Mixed Methods Approaches 5th Edition

$68.30

This best-selling text pioneered the comparison of qualitative, quantitative, and mixed methods research design. For all three approaches, John W. Creswell and new co-author J. David Creswell include a preliminary consideration of philosophical assumptions, key elements of the research process, a review of the literature, an assessment of the use of theory in research applications, and reflections about the importance of writing and ethics in scholarly inquiry.

eBook Scale Development Theory and Applications

$50.00

Robert DeVellis demystifies measurement by relating it to familiar experiences and by emphasizing a conceptual rather than a strictly mathematical understanding. Students’ attention is drawn to important concepts that are foundational for subsequent topics, with opportunities provided to test understanding through chapter summaries and exercises. The Fourth Edition includes more attention to content validity and its relationship to scale breadth; a more thorough examination of coefficient alpha’s limitations and remedies; discussion of “big measurement” vs “small measurement”; and additional discussion of the bifactor model in the chapter on factor analysis.

Essential Statistics for Public Managers and Policy Analysts 4th Edition

$86.10

This Fourth Edition continues to offer a conceptual understanding of statistics that can be applied readily to the real-life challenges of public administrators and policy analysts. The book provides examples from the areas of human resources management, organizational behaviour, budgeting, and public policy to illustrate how public administrators interact with and analyse data.

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Focus Groups: A Practical Guide for Applied Research 5th Edition

$84.00 $65.00

This updated edition of Focus Groups: A Practical Guide for Applied Research walks readers step by step through the “how-tos” of conducting focus group research. Using an engaging, straightforward writing style, authors Richard A. Krueger and Mary Anne Casey draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. The Fifth Edition is updated with the latest research and technological innovations and includes new coverage on planning with analysis in mind; creating conversational questions that have the potential for producing unique and valuable insights; the art of hosting a focus group; common sense thinking about reporting; more efficient strategies for planning the study; and emerging areas of focus group research, such as conducting cross-cultural, international, and Internet focus groups. “Krueger and Casey’s book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research.” ? —Theresa Carilli, Purdue University Calumet

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Globalizing Intercultural Communication: A Reader

$91.90 $79.80

Translating Theory into Practice Globalizing Intercultural Communication: A Reader introduces students to intercultural communication within the global context, and equips them with the knowledge and understanding to grapple with the dynamic, interconnected and complex nature of intercultural relations in the world today. This reader is organized around foundational and contemporary themes of intercultural communication. Each of the 14 chapters pairs an original research article explicating key topics, theories, or concepts with a first-person narrative that brings the chapter content alive and invites students to develop and apply their knowledge of intercultural communication. Each chapter’s pair of readings is framed by an introduction highlighting important issues presented in the readings that are relevant to the study and practice of intercultural communication and end-of-chapter pedagogical features including key terms and discussion questions. In addition to illuminating concepts, theories, and issues, authors Kathryn Sorrells and Sachi Sekimoto focus particular attention on grounding theory in everyday experience and translating theory into practice and actions that can be taken to promote social responsibility and social justice.

Leadership: Theory and Practice 8th Edition

$144.80

Used at more than 1500 institutions in 89 countries and translated into 12 different languages, this market-leading text successfully combines an academically robust account of the major theories and models of leadership with an accessible style and practical examples that help students apply what they learn.

New to the 8th edition:

  • A new chapter on Followership looks at the important role followers play in leadership, covering both effective followership (how followers can help leaders accomplish goals) and ineffective followership (why followers sometimes accept toxic leadership). The chapter also includes a self-assessment on followership as well as three new cases: BlueBird Care (an in-home health care agency), Olympic Rowers (1936 Olympic rowing team), and Penn State Sexual Abuse Scandal.
  • A new questionnaire in the chapter on Leadership Ethical Style assesses a leader’s style of ethical leadership and will help leaders understand their decision-making preferences when confronting ethical dilemmas.
  • New coverage of destructive leadership, the dark side of leadership, and psuedotransformational leadership has been included.

Key features:

  • A chronological approach that traces how leadership thought has developed over time
  • A consistent format throughout the chapters that allows students to compare the various theories
  • A leadership instrument and questionnaire within each chapter, providing self-assessment and reflection opportunities for each theory presented.

The paperback is packaged with FREE 12 month access to an interactive eBook

The book is supported by online resources, including a coursepack for instructors consisting of assessment tools, assignable SAGE Premium video, sample course syllabi, lecture notes, access to real-world cases from SAGE Business Cases, and all tables and figures from the book. Whilst for students, there is a study site that includes eFlashcards, e-quizzes, videos of author Peter G. Northouse discussing key concepts from the book, and access to SAGE journal content.

Suitable reading for students on leadership courses across a range of subjects including Business & Management, Health and Education.

*Interactivity only available through Vitalsource eBook included as part of paperback product (ISBN 9781544331942).
Access not guaranteed on second-hand copies (as access code may have previously been redeemed).

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Media/Society Technology, Industries, Content, and Users

$139.00 $78.10

Providing a framework for understanding the relationship between media and society, this updated Sixth Edition of Media/Society helps students develop the skills they need to critically evaluate both conventional wisdom and their own assumptions about the social role of the media.

The book retains its acclaimed sociological framework but now includes additional discussions of new research and up-to-date coverage of today’s rapidly changing media landscape. Now featuring streamlined content and a more engaging narrative, this edition offers expanded discussions of the “new media” world, including digitization, the internet, the spread of mobile media devices, the role of user-generated content, the potential social impact of new media on society, and new media’s effect on traditional media outlets.

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Out of stock

Ongoing Crisis Communication: Planning, Managing, and Responding 5th International Edition

Providing an integrated approach to crisis communication that spans various disciplines and the entire crisis management process, the fifth edition of Ongoing Crisis Communication uses a three-stage approach to crisis management – pre-crisis, crisis and post-crisis. W. Timothy Coombs draws on first-hand experience in the field, explaining how crisis management can prevent or reduce the threats of a crisis and providing guidelines for how best to act and react in an emergency situation. The fifth edition includes new coverage of social media, social networking sites and terrorist threats and draws upon recent work from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research.

Out of stock

Public Relations Campaigns

$80.90

Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model—Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing. Key Features The book offers a timely focus on the PESO model and its use in integrated campaigns, providing students with an understanding of today’s best practices in PR. Numerous case studies and exercises throughout the book aid in a deeper understanding of how research, perspective, and insights can be leveraged in public relations campaigns. Real-world information including sample PR plans with budgets prepare students for success in their future careers.