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Creative Arts Marketing 3rd edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled. With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book serves as a text for students as much as it is a practitioner’s guide to industry best practice. Extensively revised to reflect the dramatic changes to this industry, this edition integrates organizational and management issues, reflecting the marketing function’s deeper involvement in broad organisational issues. This fully updated and revised third edition features: Audience diversity and audience development The impact of digital technologies on the industry An exploration of the increasingly complex relationship between public and private funding for the arts Ethics and sustainability issues for arts marketers Cultural policy changes in the industry Including a brand new companion website, complete with materials for tutors and students for the first time, the return of this important text will be welcomed by students, tutors and professionals in the arts.
This much-anticipated new edition of the bestseller Customer Relationship Management provides a comprehensive and balanced review of CRM, now with substantial revisions responding to the recent changes in CRM practice. The book explains what CRM is, the benefits it delivers, the contexts in which it is used, the technologies that are deployed, and how it can be implemented. The key to this book’s success is that it is not tied to any particular perspective, but identifies and explores four different forms of CRM: strategic, operational, analytical and collaborative. Also importantly, this is not a book about CRM technology: rather, it is about how technologies can be used to enhance the achievement of business objectives and support broader organisational goals. Both theoretically sound and managerially relevant, the book draws on academic and independent research from a wide range of academic disciplines including HR, project management, finance, strategy and more, supplemented by research conducted by top independent analysts. Buttle and Maklan, clearly and without jargon, explain how CRM can be used throughout the customer life cycle stages of customer acquisition, retention and development. The book is liberally illustrated both with screenshots from CRM software applications and case illustrations of CRM in practice. Ideal as a core textbook by students on CRM or related courses such as relationship marketing, database marketing or key account management, the book is equally valuable to industry professionals, managers involved in CRM programs and those pursuing professional qualifications or accreditation in marketing, sales or service management. NEW TO THIS EDITION: Updated lecturer support materials online, including video mini-lectures Full colour interior Substantial revisions throughout, including new content on: Social media and “the social customer” Predictive analytics Automated CRM Next best offer segmentation New methods like CHAID, RFM, Neural Nets and Logistic Regression Customer Related Data Brand new international case studies throughout
Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students 1st Edition$46.60
Written by an experienced teacher and scholar, this new and revised second edition of Government and Politics in Taiwan introduces students to the big questions concerning change and continuity in Taiwanese politics and governance. Taking a critical approach, Dafydd Fell provides students with the essential background to the history and development of the political system, as well as an explanation of the key structures, processes and institutions that have shaped Taiwan over the last few decades. Using key features such as suggestions for further reading and end-of-chapter study questions, this textbook covers: � the transition to democracy and party politics; � cross-Strait relations and foreign policy; � electoral politics and voting; � social movements; � national identity; � gender politics. Having been fully updated to take to take stock of the 2012 and 2016 General Elections, the Sunflower Movement and new developments in cross-Strait relations, this is an essential text for any course on Taiwanese politics, Chinese politics and East Asian politics.
Modern Political Thought: A Reader is an excellent introduction to the key works of the major political thinkers from the English Civil War to the end of the 19th Century. It draws together the most important parts of seminal works of political thought such as Hobbes’ Leviathan , Locke’s Treatises , Rousseau’s The Social Contract , and Mill’s On Liberty , together with substantial extracts from Machiavelli’s The Prince and Marx’s Capital. Accessible introductions are provided for each thinker, explaining their lives and works, and placing them in the historical context in which they worked and wrote. Insights into the relationship between the different works of each thinker are also detailed. Political thinkers in this book include Machiavelli; Milton and the Levellers; Hobbes; Locke; Hume; Montesquieu; Smith; Rousseau; Madison and Hamilton; Burke; Paine; Wollestonecraft; Bentham; Mill; Marx.
About the Author
John Gingell and Christopher Winch are lecturers at Nene College of Higher Education, Northampton. Adrian Little is lecturer at Goldsmith’s College, University of London.
Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This book discusses key topics from the fields of social and consumer psychology. Important questions are addressed in the volume such as: What impact does advertising have on consumer behaviour? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? What messages “get across” and when and why? This is the first book to offer a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and to discuss this research in the context of recent developments in the fields of social and consumer psychology. It presents and discusses results of both classic and contemporary studies in an engaging style that avoids highly technical language. The authors have included a glossary of frequently used concepts which assist student comprehension, making it a unique and invaluable volume for advanced undergraduate and graduate students, as well as researchers and lecturers in social psychology, marketing, and communications. It is also a useful resource for professionals working in advertising, public health, public services and political communication.
This ground breaking manuscript is the first sociological research based textbook for terrorism. An innovative framework is adopted that draws together historical and modern, local and global, social processes for a range of individuals, groups and societies. By embedding individual behaviour and dispositions within broader relationships and activities the author is able to develop a more holistic approach to terrorism. Shifting forms of identification and interwoven attitudes to political violence are illuminated to help explain the emergence, continuation and end of ‘terrorists’ careers. Examples are drawn from across the discursive spectrum including religious, ‘red’, ‘black’ racialist, nationalist and trans-national. Selected locations are, among others, Chechnya, Germany, Italy, Japan, Northern Ireland, Pakistan, Palestinian territories, Saudi Arabia, South America, United Kingdom and United States. The book is designed to appeal to undergraduate and postgraduate students, academics and policy makers across Europe, North America, Middle East, Central, South and Southeast Asia.
About the Author
Stephen Vertigans is Professor of Sociology in the School of Applied Social Studies, Robert Gordon University, Scotland. He has published widely on terrorism and related militant groups, with recent books including Militant Islam: A Sociology of Characteristics, Causes and Consequences (2009) and Terrorism and Societies (2008).
Introduction 1. A Sociological Approach to Terrorism: People, Places and Processes 2. History: The Legacy of Political Violence 3. Habitus: Terrorism and Violent Dispositions 4. Becoming a ‘Terrorist’: Processes into Groups 5. Group Dynamics: Trusting Terrorists, Secrets and Ties 6. Actions, Tactics and Targets: Emotions and Rationale Behind Terror Attacks 7. The End Game: Stopping and Leaving Terrorism 8. Concluding Thoughts: From Beginning to End.