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Have you ever wondered whether individuals born in the year of the Dragon are truly blessed? Or why you can’t find a taxi when you need one? What about the effects of superstitious beliefs on housing prices? Kiasunomics©explores these issues and more in a series of stories through the lens of Teng, the protagonist of this book. Told in a conversational story-telling style yet grounded on rigorous research, the book explains the influences and outcomes of the decisions we make, using simple economic logic.
The book follows the life journey of Teng from birth to adulthood how seemingly innocuous decisions bear economic consequences on his life. It starts with the decision by Teng’s parents to have him as a Dragon baby and shows how this decision affects not only his education but also his career and spending in the long term. The grown-up Teng in later chapters, is a taxi driver who learns that the daily budgeting of finances from many of his taxi-driving friends has proven to be poor financial planning. The story also shows how his purchase of a flat based on superstitious beliefs, and its location near a primary school and a Mass Rapid Transit station influences prices, and with some surprising results.
This book touches the man on the street with issues that many Singaporeans can identify with. These include how Singaporeans’ shopping in Johor affects their spending and savings; how different shoppers respond variedly to predictable promotions such as the Great Singapore Sale; how the haze or a mere nearby construction site affects water and electricity consumption; how playing golf elevates women’s opportunities to sit on corporate boards; how Singaporeans’ travel patterns are affected by their opinion towards public transportation; and how retirement poses financial challenges in silver years. These and many more are unravelled in the 20 stand-alone chapters through the authors’ application of their research findings to day-to-day issues.
Kiasunomics© brings to light that research can be made relevant to our daily living. Research helps us make sense of what we do and with that, we can learn to make better decisions for a smarter thinking nation.
Countries, cities, and companies are investing in smart cities and digital economies.
- How can people thrive as their lives are disrupted and transformed?
- Will jobs be created or destroyed?
- Will digital divides narrow or widen in education and healthcare?
Living Digital 2040 provides practical answers to these questions. It focuses on the future of work, education, and healthcare, because all of us experience these three social and economic institutions every day, and at seminal stages of our lives. Work, education, and healthcare also build our capabilities and relationships, so that we can live flourishing lives.
Living Digital 2040 takes the view that it is up to us create a future that is better than the one today. It explores practical possibilities we could pursue, and how our collective capacity for innovation and collaboration can tackle the disruptive forces, and transform our lives for the better.
The purpose of this book is to foster the pursuit of literature and science for people around the world. The book attempts to narrate the struggles endured by the Laureates, the immense joy and awards garnered once their dreams became reality, and at the momentous benefits that they brought to humankind.By chronicling what the Laureates went through in order to win the prestigious awards, the book inspires youth to emulate them in the hope that they too might become Laureates one day.
Focusing on leadership and issues pertinent to our global landscape, The Art of Leadership: Perspectives from Distinguished Thought Leaders is an in-depth analysis and enriching collection of knowledge and perspectives from illustrious thought leaders who have spoken at the podium of Singapore Management University (SMU). SMU’s thought leadership series seeks to inspire Asia and beyond with the views and opinions of internationally eminent and outstanding academics, scholars, business or political leaders who have achieved distinction in their respective fields. The book provides valuable insights on topics ranging from economics and politics to entrepreneurship and management.
In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service? What determines their satisfaction with it after consumption? Without this understanding, no firm can hope to create and deliver services that will result in satisfied customers who will buy again. Understanding Service Consumers is the first volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo.
Readership: Business and Marketing students at MBA and eMBA level; marketing professionals and practitioners.